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Amazon Algorithm Factors

Amazon Algorithm Factors

More and more U.S. online users search for products first on Amazon (46.7%) compared to Google (34.6%). When it comes to the proper purchase, users prefer to search and purchase directly from Amazon (41%) or research the product in Google and then do the final purchase on Amazon (28%).

Why? Because of greater search personalization and rich product details contained in the Amazon Listings: extensive reviews, Q&As, pictures, comparison, detailed product information, substitutes, complementary products, offers.

So, placing a product on the first page is important as 70% of Amazon shoppers don’t go beyond it.


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