What Is the Google Page Experience Update?
Google page experience is a Google algorithm update intended to measure the user perception of what it is like to interact with a web page. It takes into account five different signals:
- Core Web Vitals
- Intrusive interstitial guidelines
- HTTPS usage
How Will the Update Affect Your Ranking?
How To Maintain or Improve Your Ranking
Core Web Vitals
Interstitials are also known as "pop-up ads." Many sites use interstitials that users must dismiss before they can view the main content of the site. These became a popular way to force users to view content they might otherwise ignore. However, many users find these interstitials annoying, particularly when using mobile devices and Google has been penalizing sites for intrusive popups since 2017. You can improve your Google page experience update ranking by not using interstitials.
The good news for web developers and site owners is that the Google page experience update should reward sites developed with the user experience in mind. However, combing through your site to make sure it meets the new guidelines can be time-consuming. Contact the team at ScaledOn for a free website audit worth up to $1500.