Focus on your organization's Marketing Superpower
Use a marketing Framework to help you prioritize
Everything has Changed!
How should I do that Quarterly?
In many organizations, this question gets asked infrequently and often the default behavior wins, “we have always advertised on public radio and our CEO really likes it”.
For example, in the US the average person went from 4.5 hours of TV to 5.9 hours of TV consumption a day during Covid!
As an example, we have several clients who hit a wall with their paid media paying out on Facebook. As among our customers, CPM’s are up 68% YoY and even with the Facebook brand boycotts there have been continued wide swings in daily Facebook CPM’s:
We can’t control the pace of change or the virus but we can adapt our planning and systems to be more responsive. We just need to ask two questions, Where are customers spending their time now? And What can I afford to reach them? As we keep regularly cycling those two questions improved ROI will follow.
If you need help with your Math of Marketing drop us a note.