Time is the limiting factor. You can report the mess above in Google Data studio (or whatever tool you use) but your teams just don’t have the time to do the root analysis daily/weekly/monthly to course correct.
Spurred on by this great post by Aviniash, I’ve been thinking about what KPI pairs we want our marketing teams to look at in the context of daily/weekly/monthly/quarterly KPI’s/dashboards. My slight twist is that I want a leading Metric paired with an outcome Metric for us to track.
Users paired to Avg Session Duration - Once they are here are they meaningfully engaged?
# Marketing Qualified Leads - MQL’s are prospects that have raised their hand.
# Sales Qualified Leads - SQL’s are prospects that the sales team has reviewed and agreed that we can help them with our service offerings.
# Overall conversion rate to cost per MQL.
# Proposals paired to projected monthly Pipeline dollars.
Proposal conversion rate paired to New Monthly Recurring Revenue.
New Monthly Recurring Revenue by Department.