Clicks on pay-per-click (PPC) ads can result in a 50% higher conversion than organic SEO.
PPC ads are direct reflections of search queries. The most relevant ad will appear within the top 4 search results on search engine results pages (SERPs) and therefore, be seen by searchers who are looking for the exact product or service.
The Benefits of Using PPC Ads
No doubt, PPC ads should be a key component in your digital marketing arsenal:
- PPC is one of the top three generators of on-page conversions.
- Search ads can boost brand awareness by as much as 80%.
- You can leverage advertising networks to reach multiple websites and applications.
- On average, businesses can generate $3 for every $1.6 spent on Google Ads.
- Paid ads get 65% of all clicks for searches with high commercial intent.
Online paid ads are very measurable and trackable. Experienced PPC specialists can set up ad campaigns based on your business objectives to support various parts of your sales funnel. While it could take months to build your "SEO juice" for driving organic traffic, PPC ads allow you to get up and running quickly and see results within a short timeframe.
Targeting and bidding functions, such as Google's smart bidding feature and budget simulator, can help you reach the right audience and improve your return on ad spend (ROAS.) In addition, PPC ads work well with other online marketing tactics to deliver an omnichannel experience that'll effectively progress your prospects down the sales funnel.
Furthermore, data analytics from your ad platforms can give you a wealth of information about your target audience. You can generate actionable insights to inform the messaging and targeting of your other marketing campaigns.
How To Get the Most From Your PPC Ad Spend
Thanks to its effectiveness, the cost of PPC advertising is on the rise. It's no longer enough to throw a few bucks at Google Ads and then hope for the best.
To maximize your return on investment (ROI), you need to consider every aspect of the user experience. From identifying the best search terms and creating copy that appeals to your target market to designing a high-converting landing page and increasing sales with remarketing campaigns -- nothing can be left to chance.
You should also conduct A/B testing, track your results, and analyze your data to generate insights so you can improve your campaign's messaging and targeting. You also need to stay on top of the latest updates made by PPC advertising platforms so you can continue generating the highest return on ad spend (ROAS).
PPC ads can play a critical role in your digital marketing strategy. You need to carefully manage your campaigns to ensure ongoing success. To make the most of your marketing budget, work with a reputable PPC agency that can help you scale your campaigns cost-effective.
Get in touch to see how our team of digital marketing experts can help you get the most of PPC advertising.