True Sea Change opportunities come rarely but I wanted to share a recent conversation I had with one of our client CEO’s. She was just back from an industry conference where a speaker had asked: “Was anyone optimizing for voice search?” She was the only person who tentatively raised her hand as her company is in the early goings of deploying programmatic pages. She was excited that she was now leading her peers after her brand’s history of being a laggard.
Why bother with Voice Search?
A voice based assistant is going to be as ubiquitous in your day to day life as your TV remote to dropping a package off to your parked car. There are already a billion devices with voice assistants connected to them. We can count on people to be lazy. It is just easier to say hey siri/google/alexa then type out your request into a phone or computer.
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