CASE STUDY
Walmart.com Digital Campaign Results in 1.4 Million-Piece Order
THE CLIENT
INDUSTRY
+62%
INCREASE IN E-COMMERCE SALES
1.4m
Unit Order
About the client
Objective
Insights
Our client was selling a food CPG (consumer packaged goods) directly to consumers. When expanding to Walmart.com, the client wanted
to support their efforts with digital campaigns to boost online sales and prove consumer demand was high.
Strategy
Results
This strategy gained our client access to sell products through a much larger outlet than they had before. Gains included a 62% increase in Walmart.com ecommerce sales— a dramatic impact on the success of this product.
Since the digital test ended, Walmart has committed to taking 1,400,000 unit order
from our client. Such a high volume commitment is very rare for this product. This result shows the success of our marketing focus, and as a result, the new relationship between Walmart and our client.
More recently, Walmart has made a major commitment to this product based on our media results and our ability to support sales of this product at US Walmarts.
