Walmart.com Digital Campaign Results in 1.4 Million-Piece Order

Case Study, Food | 8 Mins Read

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CASE STUDY

Walmart.com Digital Campaign Results in 1.4 Million-Piece Order

THE CLIENT

Consumer Good Product

INDUSTRY

Food

LOCATION

United States
 
CASE STUDY

Walmart.com Digital Campaign Results in 1.4 Million-Piece Order

THE CLIENT

Consumer Good Product

INDUSTRY

Food

LOCATION

United States
  • +62%

    INCREASE IN E-COMMERCE SALES

  • 1.4m

    Unit Order

About the client

This case study is based on a consumer product that went from a test on Walmart.com to being in all US stores. Showing positive results on Walmart.com, this study serves as a guidepost for digital campaigns for clients wishing to get into Walmart retail stores.

Objective

To ensure the success of our client through expanding their product offerings at Walmart

Insights

Our client was selling a food CPG (consumer packaged goods) directly to consumers. When expanding to Walmart.com, the client wanted
to support their efforts with digital campaigns to boost online sales and prove consumer demand was high.

Strategy

We managed media for this client through expanding existing outlets and introducing new retail outlets. Strategic focus on segmented digital advertising that targets core Walmart e-commerce shoppers looking for specific products.

Results

This strategy gained our client access to sell products through a much larger outlet than they had before. Gains included a 62% increase in Walmart.com ecommerce sales— a dramatic impact on the success of this product.

Since the digital test ended, Walmart has committed to taking 1,400,000 unit order
from our client. Such a high volume commitment is very rare for this product. This result shows the success of our marketing focus, and as a result, the new relationship between Walmart and our client.

More recently, Walmart has made a major commitment to this product based on our media results and our ability to support sales of this product at US Walmarts.

New Product getting into Walmart

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Shawn Sease

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