Digital Ad Campaigns Increase Rite-Aid Store Sales for Children’s Item

Case Study, Pet | 4 Mins Read

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CASE STUDY

Digital Ad Campaigns Increase Rite-Aid Store Sales for Children’s Item

THE CLIENT

Children Product

INDUSTRY

Pet
  • 21.6%

    INCREASE IN IN-STORE SALES

Objective

Ensure success at Rite-Aid by supporting product with digital drive-to-store campaign.

Insights

Our client was selling a children’s product directly to consumers. When expanding into Rite-Aid stores, they wanted to support their efforts with digital campaigns to boost in-store sales.

Strategy

Display advertising, especially when combined with remarketing, is a proven driver of retail velocity. By targeting drive-time radii around the Rite-Aids carrying their products, Indri was able to optimize a geographic-based digital campaign, engaging with customers at the moment of purchase decision.

Results

A 21.6% increase in in-store sales.
Evolution of Rite Aid POS Sales

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Shawn Sease

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