In-store Retail Doubles Sales for Pet Product at Target

Case Study, Pet | 4 Mins Read

Hampton Direct Toy Cat
CASE STUDY

In-store Retail Doubles Sales for Pet Product at Target

THE CLIENT

Cat Toy Product

INDUSTRY

Pet
  • 101%

    INCREASE IN IN-STORE SALES

Objective

Ensure Success of new Pet Product roll out at Target.

Insights

Our client was selling a new pet item direct to consumers at Target. When expanding into Target stores, they wanted to support their national TV efforts with geolocated digital campaigns to boost in-store sales.

Strategy

Geolocated display advertising, especially when combined with Nielsen GRP’s and segmented remarketing, is a proven driver of retail velocity at more efficient CPM’s. By targeting drive-time radii around Target stores carrying their products, ScaledOn was able to optimize a geographic-based digital campaign, engaging with customers at the moment of purchase.

Results

A 101% increase in in-store sales over the group of control stores.
Drive to retail for pet product

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