14.5% sales increase for Fashion Brand at Walmart

Case Study, Cycling / Fashion | 5 Mins Read

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CASE STUDY

14.5% sales increase for Fashion Brand at Walmart

THE CLIENT

Fashion Brand

INDUSTRY

Fashion
  • 14.5%

    INCREASE IN-STORE SALES

Objective

Sales growth for new Women’s Fashion items at Walmart.

Insights

Our client was selling a celebrity endorsed women’s fashion item direct to consumers. When expanding into Walmart stores, they wanted to support their retail efforts with national digital retail campaigns to boost in-store sales.

Strategy

Fashion is a high consideration item so we ensured the right impression frequency by using geo targeted mobile advertising, combined with segmented display remarketing, to drive retail velocity at Walmart. By targeting drive-time radii around each Walmart store carrying their products, ScaledOn was able to optimize a geographic-based digital campaign, engaging with customers and growing sales at the moment of purchase decision.

Results

A 14.5% increase in in-store sales with digital campaigns over the control group that had no digital support.
Evolution of Walmart POS Sales

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