This strategy gained our client access to sell products through a much larger outlet than they had before. Gains included a 62% increase in Walmart.com ecommerce sales— a dramatic impact on the success of this product.
Since the digital test ended, Walmart has committed to taking 1,400,000 unit order from our client. Such a high volume commitment is very rare for this product. This result shows the success of our marketing focus, and as a result, the new relationship between Walmart and our client.
More recently, Walmart has made a major commitment to this product based on our media results and our ability to support sales of this product at US Walmarts.