Amazon has come a long way from its humble book-selling origins. Today, it’s one of the largest retail companies in the world. As of 2022, Amazon ranked high among the top five retail companies in the United States, coming in as a close second to retail giant Walmart.

Unlike Seller Fulfilled Prime, Fulfillment by Amazon (FBA) allows sellers to send their products to Amazon, where the company will handle storage, packing, and shipping.

The new feature aims to help companies boost sales, no matter which platform they use for business.