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		<title><![CDATA[Amazon DSP Is Now Part of Amazon Ads Agent. What Changed, and What Didn't.]]></title>
		<link>https://scaledon.com/amazon-dsp-amazon-ads-agent/</link>
		<pubDate>Wed, 30 Sep 2026 13:00:00 +0000</pubDate>
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		<description><![CDATA[At unBoxed 2026, Amazon merged its ads console and Amazon DSP into Amazon Ads Agent and renamed DSP ads to DVA. Here is what changes for brands, and what stays the same.]]></description>
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		<title><![CDATA[What Happened to Amazon Rufus? It's Alexa for Shopping Now. Here's What It Means for Your Listings.]]></title>
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		<pubDate>Tue, 22 Sep 2026 13:00:00 +0000</pubDate>
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		<description><![CDATA[Amazon renamed Rufus to Alexa for Shopping. It answers shoppers' questions, shows price history and can buy at a target price. Here is what that changes for sellers.]]></description>
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		<title><![CDATA[Amazon Ads Is Piloting ChatGPT Ads. Here's What Brands Should Know.]]></title>
		<link>https://scaledon.com/amazon-ads-chatgpt-ads-pilot/</link>
		<pubDate>Mon, 14 Sep 2026 13:00:00 +0000</pubDate>
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		<category><![CDATA[Amazon]]></category>
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		<description><![CDATA[Amazon Ads announced a partnership with OpenAI to bring advertising into ChatGPT. Here is what's confirmed, what isn't, and what it means if you want to test ChatGPT ads now.]]></description>
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		<title><![CDATA[Sponsored Ads or Amazon DSP: Which One Your Brand Actually Needs]]></title>
		<link>https://scaledon.com/amazon-dsp-vs-sponsored-ads/</link>
		<pubDate>Tue, 08 Sep 2026 13:00:00 +0000</pubDate>
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		<description><![CDATA[Sponsored ads catch shoppers who are already searching on Amazon. Amazon DSP reaches them before and after. Here is how to tell which one your brand needs first.]]></description>
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		<title><![CDATA[What Your Customers See Before the Platform Cuts You Off]]></title>
		<link>https://scaledon.com/what-survives-the-cut/</link>
		<pubDate>Wed, 05 Aug 2026 01:48:33 +0000</pubDate>
		<category><![CDATA[Amazon]]></category>
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		<description><![CDATA[Amazon cut titles to 75 characters. Google shows about 60. See what survives the cut on each surface, and how to check your own.]]></description>
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		<title><![CDATA[What Amazon DSP Is, and Why It Matters Even If You Don’t Sell on Amazon]]></title>
		<link>https://scaledon.com/what-is-amazon-dsp/</link>
		<pubDate>Wed, 08 Jul 2026 08:01:00 +0000</pubDate>
		<category><![CDATA[Amazon]]></category>
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		<category><![CDATA[E-commerce]]></category>
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		<description><![CDATA[Amazon DSP is not just for Amazon sellers. Learn how businesses use Amazon’s real purchase data to reach customers across the web.]]></description>
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		<title><![CDATA[Amazon Prime Day 2026: What to Do If You’re Not Running a Deal]]></title>
		<link>https://scaledon.com/amazon-prime-day-2026-what-to-do-if-youre-not-running-a-deal/</link>
		<pubDate>Tue, 16 Jun 2026 08:00:00 +0000</pubDate>
		<category><![CDATA[Amazon]]></category>
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		<category><![CDATA[E-commerce]]></category>
		<category><![CDATA[SEO]]></category>
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		<description><![CDATA[Prime Day 2026 runs June 23-26. The deal submission deadline was May 26. If you missed it, or chose not to discount, your next twelve days matter more than you might think.]]></description>
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		<title><![CDATA[Top Digital Marketing Agency in New Hampshire: ScaledOn Earns 12 Clutch Awards]]></title>
		<link>https://scaledon.com/top-digital-marketing-agency-new-hampshire/</link>
		<pubDate>Mon, 08 Jun 2026 22:56:32 +0000</pubDate>
		<category><![CDATA[Amazon]]></category>
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		<category><![CDATA[Google]]></category>
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		<category><![CDATA[Media]]></category>
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		<description><![CDATA[ScaledOn earned 12 Clutch awards in Spring 2026, recognized as New Hampshire's top digital marketing, SEO, Amazon, and paid advertising agency.]]></description>
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		<title><![CDATA[Amazon Prime Day June 2026 Confirmed: What the Calendar Shift Means for Sellers]]></title>
		<link>https://scaledon.com/amazon-prime-day-june-2026-confirmed-what-the-calendar-shift-means-for-sellers/</link>
		<pubDate>Thu, 07 May 2026 08:02:46 +0000</pubDate>
		<category><![CDATA[Amazon]]></category>
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		<description><![CDATA[Amazon confirmed Prime Day 2026 lands in June, three weeks earlier than usual. Here's what the shift means for inventory, ads, and seller prep.]]></description>
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		<title><![CDATA[Amazon Rufus Visibility in 2026: Why Backend Catalog Data Now Decides Who Surfaces]]></title>
		<link>https://scaledon.com/amazon-rufus-visibility-in-2026-why-backend-catalog-data-now-decides-who-surfaces/</link>
		<pubDate>Wed, 29 Apr 2026 00:26:04 +0000</pubDate>
		<category><![CDATA[Amazon]]></category>
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		<description><![CDATA[Rufus has compressed product discovery to roughly five named products per conversation. The layer that decides who surfaces reads backend structured attributes — not your listing copy.]]></description>
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