<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:atom="http://www.w3.org/2005/Atom" xmlns:sy="http://purl.org/rss/1.0/modules/syndication/">
<channel>
	<title><![CDATA[Google – Scaledon]]></title>
	<atom:link href="https://scaledon.com/category/blog/google/feed/" rel="self" type="application/rss+xml" />
	<link>https://scaledon.com</link>
	<description><![CDATA[Digital Marketing Agency]]></description>
	<lastBuildDate>Mon, 08 Jun 2026 22:56:32 +0000</lastBuildDate>
	<language>en-US</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>tools/build/generate/feeds.mjs (ScaledOn migration, Lane D sprint 02)</generator>
	<image>
		<url>https://scaledon.com/wp-content/uploads/2022/07/cropped-ScaledON-Copy-32x32.png</url>
		<title><![CDATA[Scaledon]]></title>
		<link>https://scaledon.com</link>
		<width>32</width>
		<height>32</height>
	</image>
	<item>
		<title><![CDATA[Top Digital Marketing Agency in New Hampshire: ScaledOn Earns 12 Clutch Awards]]></title>
		<link>https://scaledon.com/top-digital-marketing-agency-new-hampshire/</link>
		<pubDate>Mon, 08 Jun 2026 22:56:32 +0000</pubDate>
		<category><![CDATA[Amazon]]></category>
		<category><![CDATA[Blog]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[E-commerce]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[SEO]]></category>
		<guid isPermaLink="false">https://scaledon.com/?p=17552</guid>
		<description><![CDATA[ScaledOn earned 12 Clutch awards in Spring 2026, recognized as New Hampshire's top digital marketing, SEO, Amazon, and paid advertising agency.]]></description>
	</item>
	<item>
		<title><![CDATA[How to Create Engaging Long-Form YouTube Videos That Drive AI-Powered Search Results]]></title>
		<link>https://scaledon.com/how-to-create-engaging-long-form-youtube-videos-that-drive-ai-powered-search-results/</link>
		<pubDate>Thu, 16 Apr 2026 14:46:14 +0000</pubDate>
		<category><![CDATA[Blog]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[SEO]]></category>
		<guid isPermaLink="false">https://scaledon.com/?p=10843</guid>
		<description><![CDATA[Long-form video content isn’t just for YouTube diehards anymore—it’s a critical piece of your digital marketing strategy. As AI-powered search continues to reshape the way people discover content, creating engaging, valuable, and optimized videos is one of the best ways to ensure your brand stays visible. Whether you’re building thought leadership, showcasing expertise, or driving conversions, long-form videos can deliver lasting results.]]></description>
	</item>
	<item>
		<title><![CDATA[Google’s Enhanced Anti-Scraping Measures: Navigating SEO Tool Limitations]]></title>
		<link>https://scaledon.com/googles-enhanced-anti-scraping-measures-navigating-seo-tool-limitations/</link>
		<pubDate>Thu, 16 Apr 2026 14:42:13 +0000</pubDate>
		<category><![CDATA[Blog]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[SEO]]></category>
		<guid isPermaLink="false">https://scaledon.com/?p=11515</guid>
		<description><![CDATA[In 2025, Google ramped up its anti-scraping defenses—disrupting the way SEO tools collect and display search data. If your rank trackers are breaking or keyword reports look off, you're not alone. This guide explains what’s changing, why it matters, and how SEO teams can adapt with sustainable, privacy-compliant strategies that don’t rely on scraping.]]></description>
	</item>
	<item>
		<title><![CDATA[This Is What Separates AI-Smart Agencies from SEO Dinosaurs]]></title>
		<link>https://scaledon.com/this-is-what-separates-ai-smart-agencies-from-seo-dinosaurs/</link>
		<pubDate>Tue, 17 Jun 2025 12:10:57 +0000</pubDate>
		<category><![CDATA[Blog]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[SEO]]></category>
		<guid isPermaLink="false">https://scaledon.com/?p=11577</guid>
		<description><![CDATA[AI is already transforming SEO—but not every agency is keeping up. While some fear or hide from it, smart agencies are embracing AI with transparency, strategy, and human expertise. At ScaledOn, we don’t fear AI—we partner with it.]]></description>
	</item>
	<item>
		<title><![CDATA[Reevaluating the Role of Backlinks in 2025: Insights from Recent Studies]]></title>
		<link>https://scaledon.com/reevaluating-the-role-of-backlinks-in-2025-insights-from-recent-studies/</link>
		<pubDate>Fri, 13 Jun 2025 14:36:15 +0000</pubDate>
		<category><![CDATA[Blog]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[SEO]]></category>
		<guid isPermaLink="false">https://scaledon.com/?p=11504</guid>
		<description><![CDATA[Backlinks have long been the bedrock of SEO success. For years, SEOs treated backlinks like votes of confidence—more links meant more authority, and more authority meant higher rankings. But as we step further into 2025, that narrative is changing. Search engines are getting smarter. Google’s algorithms are evolving beyond raw link counts. And the rise of AI-generated content, topical authority models, and user behavior signals is reshaping how Google defines “trust.” So, the question we must ask: Are backlinks still as powerful as they once were?]]></description>
	</item>
	<item>
		<title><![CDATA[How AI Is Changing Local SEO Forever]]></title>
		<link>https://scaledon.com/how-ai-is-changing-local-seo-forever/</link>
		<pubDate>Wed, 11 Jun 2025 14:45:29 +0000</pubDate>
		<category><![CDATA[Blog]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[SEO]]></category>
		<guid isPermaLink="false">https://scaledon.com/?p=11464</guid>
		<description><![CDATA[Search engines have gotten smarter. Your customers have, too. And now, artificial intelligence (AI) is transforming how local SEO works from the ground up. From automation and personalization to predictive analytics and real-time insights, AI is giving marketers a new toolkit—and a major competitive edge.]]></description>
	</item>
	<item>
		<title><![CDATA[Navigating Google’s AI Overviews: Strategies to Maintain Organic Visibility]]></title>
		<link>https://scaledon.com/navigating-googles-ai-overviews-strategies-to-maintain-organic-visibility/</link>
		<pubDate>Wed, 28 May 2025 09:40:30 +0000</pubDate>
		<category><![CDATA[Blog]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[SEO]]></category>
		<guid isPermaLink="false">https://scaledon.com/?p=10937</guid>
		<description><![CDATA[Search as we know it is changing—fast. If you've noticed a sudden drop in your click-through rates (CTR), you're not alone. Google’s AI Overviews, which now appear at the top of many search results, are transforming how users interact with content—and who gets the clicks. A recent analysis found that CTR for top-ranking organic listings has dropped by an average of 34.5% in queries showing AI Overviews. That’s a seismic shift for brands relying on organic traffic. In this post, we’ll break down what AI Overviews are, how they impact visibility, and most importantly—how to adapt your SEO strategy to thrive in this new landscape.]]></description>
	</item>
	<item>
		<title><![CDATA[The Rise of Generative Engine Optimization (GEO): Preparing for AI-Driven Search]]></title>
		<link>https://scaledon.com/the-rise-of-generative-engine-optimization-geo-preparing-for-ai-driven-search/</link>
		<pubDate>Tue, 13 May 2025 13:26:08 +0000</pubDate>
		<category><![CDATA[Blog]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[SEO]]></category>
		<guid isPermaLink="false">https://scaledon.com/?p=10862</guid>
		<description><![CDATA[Search is evolving—fast. As AI-generated content begins to dominate the top of search results pages, marketers, SEOs, and content strategists are facing a critical new challenge: how do you optimize for generative engines rather than traditional blue links? Welcome to the new frontier of digital visibility: Generative Engine Optimization (GEO).]]></description>
	</item>
	<item>
		<title><![CDATA[Is Your Institution Missing Out? Unlock the Power of Localized Keywords]]></title>
		<link>https://scaledon.com/is-your-institution-missing-out-unlock-the-power-of-localized-keywords/</link>
		<pubDate>Mon, 21 Apr 2025 09:35:18 +0000</pubDate>
		<category><![CDATA[Blog]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[SEO]]></category>
		<guid isPermaLink="false">https://scaledon.com/?p=10767</guid>
		<description><![CDATA[In the digital age, where every institution is vying for visibility online, how does your college or university stack up? If you’ve been struggling to rank for high-competition keywords or facing challenges with local SEO, it’s time to consider the game-changer: localized keywords.]]></description>
	</item>
	<item>
		<title><![CDATA[6 Website Mistakes That Are Killing Your College’s SEO (And How to Fix Them)]]></title>
		<link>https://scaledon.com/6-website-mistakes-that-are-killing-your-colleges-seo-and-how-to-fix-them/</link>
		<pubDate>Mon, 21 Apr 2025 09:34:36 +0000</pubDate>
		<category><![CDATA[Blog]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[SEO]]></category>
		<guid isPermaLink="false">https://scaledon.com/?p=10725</guid>
		<description><![CDATA[Is your college website holding back your online potential? Our checklist, "6 Website Mistakes That Are Killing Your College's SEO (And How to Fix Them)," dives into common pitfalls like outdated design, technical issues, and missed local SEO opportunities. Packed with actionable tips for a comprehensive education website audit, this guide will help you master college website optimization and attract more students while improving your search rankings. Don't let simple mistakes hinder your successu2014start optimizing today!]]></description>
	</item>
</channel>
</rss>
