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		<title><![CDATA[How a Home Improvement Brand Turned Its List Into a Sales Channel With Email and SMS]]></title>
		<link>https://scaledon.com/home-improvement-email-sms-case-study/</link>
		<pubDate>Tue, 06 Oct 2026 18:00:00 +0000</pubDate>
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		<description><![CDATA[A home improvement brand built a year-round email and SMS sales channel, increasing attributed closed sales value 7.7x in the first program year.]]></description>
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		<title><![CDATA[How a Roofing Contractor Got 86% More Leads From Google While Spending Less]]></title>
		<link>https://scaledon.com/roofing-google-ads-case-study/</link>
		<pubDate>Mon, 28 Sep 2026 14:00:00 +0000</pubDate>
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		<description><![CDATA[A roofing contractor was paying $345 per lead on Google Ads. Fixing tracking, the landing page and wasted searches cut it to $112 in 30 days.]]></description>
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		<title><![CDATA[How a Windows and Doors Company Turned Cheap Leads Into Real Sales on Google Ads]]></title>
		<link>https://scaledon.com/home-improvement-performance-max-case-study/</link>
		<pubDate>Mon, 28 Sep 2026 13:00:00 +0000</pubDate>
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		<description><![CDATA[Cheap leads were not turning into sales. Feeding appointments and closed deals back into Google Ads took Performance Max to a 3.08x return on ad spend.]]></description>
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		<title><![CDATA[How a Roofing Contractor Got 43% More Leads From Facebook Ads Without Raising Its Budget]]></title>
		<link>https://scaledon.com/roofing-lead-generation-case-study/</link>
		<pubDate>Mon, 28 Sep 2026 12:00:00 +0000</pubDate>
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		<description><![CDATA[A regional roofing contractor fixed broken ad tracking, rebuilt its estimate page and tested four ad angles. Leads rose 42.9% on the same budget.]]></description>
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		<title><![CDATA[How a New Hampshire Power Equipment Dealer’s Guides Became the Answer in ChatGPT]]></title>
		<link>https://scaledon.com/how-a-new-hampshire-power-equipment-dealers-guides-became-the-answer-in-chatgpt/</link>
		<pubDate>Thu, 09 Jul 2026 00:39:13 +0000</pubDate>
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		<category><![CDATA[E-commerce]]></category>
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		<category><![CDATA[SEO]]></category>
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		<description><![CDATA[For a local New Hampshire power equipment dealer, expert content built for organic search is now showing up where buyers increasingly start: AI answers. ScaledOn created practical equipment guides that rank in Google and are cited by ChatGPT across seven high-intent buyer questions, spanning four guides and roughly 449 monthly AI searches. The result is a local dealer appearing beside national brands and manufacturer sites at the exact moment customers are deciding whether to repair, replace, or buy.]]></description>
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		<title><![CDATA[Driving Organic Growth for a Regional Power Equipment Retailer]]></title>
		<link>https://scaledon.com/driving-organic-growth-for-a-regional-power-equipment-retailer/</link>
		<pubDate>Tue, 14 Oct 2025 10:57:29 +0000</pubDate>
		<category><![CDATA[Case Studies]]></category>
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		<description><![CDATA[Discover how a regional power equipment retailer used data-driven SEO to fuel +251% organic growth, higher engagement, and stronger customer retention — proving that optimized seasonal and product content can drive real business impact.]]></description>
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		<title><![CDATA[How Bing Ads Turned a Modest Budget Into 69% More Revenue and 78% More Appointments]]></title>
		<link>https://scaledon.com/how-bing-ads-turned-a-modest-budget-into-69-more-revenue-and-78-more-appointments/</link>
		<pubDate>Wed, 08 Oct 2025 13:02:09 +0000</pubDate>
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		<description><![CDATA[By restructuring campaigns and tightening spend, Bing Ads transformed from an underperforming channel into a major growth driver. In just four months, impressions grew +66%, revenue jumped +69%, and appointments surged +78%. The result: a leaner, more efficient funnel proving that smart diversification beyond Google delivers real business impact.]]></description>
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		<title><![CDATA[From Zero to ~8% Revenue Contribution: Early Email Wins for a Landscape Supply Retailer]]></title>
		<link>https://scaledon.com/from-zero-to-8-revenue-contribution-early-email-wins-for-a-landscape-supply-retailer/</link>
		<pubDate>Wed, 01 Oct 2025 06:01:02 +0000</pubDate>
		<category><![CDATA[Case Studies]]></category>
		<category><![CDATA[Gardening]]></category>
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		<description><![CDATA[In just 30 days, a regional landscape supply retailer proved email could be a high-ROI channel. With seasonal promos, abandoned cart flows, and strong deliverability practices, email contributed ~8% of total revenue and helped double overall sales (+101%) compared to the prior month — outperforming or matching both global and Australia-specific benchmarks.]]></description>
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		<title><![CDATA[Turning Exits Into Engagements: Optimizing Conversion in Key Product Pages]]></title>
		<link>https://scaledon.com/turning-exits-into-engagements-optimizing-conversion-in-key-product-pages/</link>
		<pubDate>Thu, 03 Jul 2025 15:30:25 +0000</pubDate>
		<category><![CDATA[Case Studies]]></category>
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		<description><![CDATA[In this case study, ScaledOn boosted conversions on high-exit pages using exit-intent pop-ups—driving more leads for roofing and doors. See what worked and how testing refined the strategy.]]></description>
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		<title><![CDATA[From Flat to Flying: How we Drove a 174% Surge in Leads]]></title>
		<link>https://scaledon.com/case-ppc-growth-for-a-home-improvement-brand/</link>
		<pubDate>Wed, 25 Jun 2025 14:08:20 +0000</pubDate>
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		<description><![CDATA[Discover how a home improvement brand boosted conversion rates from 39.57% to 64.44% and nearly tripled leads—without spending more on ads.]]></description>
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