As the summer ends and the holiday season slowly approaches, you may start to wonder what is the best way to prepare your website and SEO strategy. Special dates like Halloween, Thanksgiving, or even Christmas are only a few months away – although building snowmen may seem ages away right now!

Google announced last week that, as of August 22, a new core update will begin rolling out. The algorithm change has been aptly named the “helpful content update”, and Google has said it will be one of the largest in recent years.