How should your brand be using Amazon in 2020?


Learn how to lower your customer acquisition costs with Facebook rates up 90% year over year more and more brands are turning to Amazon to profitably grow their business in 2020.

Amazon As a Media Platform

Using Amazon as a media platform to grow your Brand

Amazon advertising is moving beyond search. More and more buyers are searching on Amazon, looking for your Brands story, how to use that new product, and any doing price research before making their purchase decision.

Brands are increasingly building customized Amazon storefronts to tell their rich brand story in this emerging marketing channel.

Our client wanted to test this shift to Amazon as a new media & discovery platform for their premium bike products. But the biggest concern was the cannibalization of the users from the web to Amazon.

Using proprietary they were able to see that the majority of new users to their brand for the year started on Amazon making it the dominant channel for new customer acquisition.


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Alex Newcomb
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