Local SEO Audit Checklist
Check one location the way Google and your customers see it.
If a competitor with fewer reviews shows up above you on the map, reviews aren’t what’s beating you. Google ranks local results on how well a business matches the search, how close it is to the person searching, and how well known it is, and review count is only one part of the last. Check all three before deciding what to change.
This checklist walks you through all of it, one location at a time, in plain terms. It covers what people see when they ask about you in Maps: Google has been replacing the Q&A section of Business Profiles with AI answers built from your profile, your photos and your reviews.
What the Checklist Covers
- Your Google Business Profile, including the details Google’s AI answers draw on
- Your listings beyond Google: Apple Maps, Bing, Yelp and your industry’s directories
- Your location page, and why a page that only swaps the city name works against you
- Where you actually show up, checked from where your customers search
- Your reviews, and the rules Google and the FTC set for asking
- Local links and mentions
- Tracking calls, directions and bookings for each location
Run it for one location first. If you have more than one, run it again for each: every location is ranked on its own.
Check Your Location Yourself
Download the checklist, work through it location by location, and fix what you find in the order it costs you most.
Download the Free ChecklistHave more than one location? See why 12 locations can rank like 12 different brands, and how we approach marketing for multi-location and franchise retail.
Rather have us check every location for you? See where your business shows up on the map. We look before any conversation about working together.