Amazon has created a marketplace where business owners like you can thrive. One thing to note, however, is that changes can happen fast. Read More »
It’s no secret that Amazon is a big deal. As the largest internet company in the world, they are a major resource for shoppers and sellers alike. The company demonstrates appreciation for its customers annually by hosting Prime Day—a shopping event that offers buyers incredible deals and discounts on the site’s vast array of products. Read More »
It’s time to ratchet up your sales on Amazon. Whether you’re just getting started in e-commerce or are a long-time third-party retailer, learn more about winning the Buy Box. Read More »
E-commerce is a massive industry that is constantly evolving and trending upwards. One of the most significant factors in this trend has been the enormous growth in mobile commerce, or m-commerce for short. Read More »
Between 1980 and 2020, there were 285 billion-dollar disaster weather events in the United States an increase of 83%. Weather is the #2 macro factor after the economy impacting your sales. Read More »
Long gone are the days of keyword stuffing and content creation simply for the sake of adding words to your website. Now more than ever, consumers crave value and insight from companies and brands. Read More »
Certain holidays get brands hopping on the marketing bandwagon, and Easter is no exception. This year, the holiday feels especially powerful as more people are vaccinated, and it appears we are on the verge of a rebirth, or at least the birth of a new normal. Read More »
As a marketer I came to love math later in life. It took wanting to deeply understand A/B tests that got me to appreciate the need for understanding the math of marketing. It was 1999 and I was running the home page of a top five internet property. Read More »
Clicks on pay-per-click (PPC) ads can result in a 50% higher conversion than organic SEO.
PPC ads are direct reflections of search queries. The most relevant ad will appear within the top 4 search results on search engine results pages (SERPs) and therefore, be seen by searchers who are looking for the exact product or service. Read More »
What did you expect when management told America to go home and work last spring?
Were you one of those employees who was hoping to roll out of bed around 10 AM? You’d brew a cup of fresh-ground java, crack open your laptop, and connect with other bright-eyed teammates from around the globe? Read More »