Reading Time: 3 minutesA construction firm bidding on public water and school projects tracked its pipeline in 2,498 rows across 22 spreadsheet tabs. We merged the tabs into one database, confirmed 73 project stages against dated public pages and researched new projects. Our research added 13 qualified school projects, an estimated $613M, all still in planning.
A business lender tested ChatGPT ads alongside Google Search. Campaign tracking connected applications to the lender's CRM, making it possible to compare cost per application and trace a funded deal.
Reading Time: 3 minutesAn established home improvement brand was emailing its list without consistent sales. Segmentation, a monthly campaign rhythm, SMS, and ongoing tests made the channel measurable against appointments and closed deals.
A manufacturer selling through a dealer network moved lead capture into Facebook and Instagram, verified phone numbers, and routed submissions to dealers with campaign source data attached.
Reading Time: 4 minutesAt unBoxed 2026, Amazon merged its ads console and Amazon DSP into Amazon Ads Agent and renamed DSP ads to DVA. Here is what changed for brands, and what to decide before you launch.
Reading Time: 3 minutesA regional roofing replacement contractor was paying $345.63 per lead on Google Ads, much of it on searches that would never become a roof replacement. We repaired the tracking, rebuilt the landing page and cut the wasted searches. In 30 days leads rose 85.7% and cost per lead fell 67.7%, on a lower budget.
Reading Time: 3 minutesA high-ticket windows, doors and exteriors company was getting cheap leads from Google Performance Max that never turned into appointments. We fed its appointments, closed deals and deal values back into Google Ads and rebuilt the campaigns around them. Leads cost more than in the first test, and return on ad spend rose from 1.05x to 3.08x.
Reading Time: 2 minutesA regional roofing replacement contractor was running Facebook ads on bad conversion data. We fixed the tracking, rebuilt the estimate landing page and tested four creative angles. Leads rose 42.9% and cost per lead fell 6.7%, on an ad budget under $3,000.
Reading Time: 5 minutesAmazon replaced Rufus with Alexa for Shopping. Shoppers can ask it about your product, check its price history and set it to buy at a target price. Here is what that changes for your listings.
Reading Time: 5 minutesAmazon Ads announced a partnership with OpenAI to bring advertising into ChatGPT. It is a pilot for select U.S. advertisers. Here is what is confirmed, what is not, and what to do now.
Reading Time: 5 minutesSponsored ads catch shoppers who are already searching on Amazon. Amazon DSP reaches them before and after. Here is how to tell which one your brand needs first.
Reading Time: 7 minutesAI-written content is not the risk. Unreviewed, unoriginal content published at volume is. Here are 10 checks to run before anything goes live.
Reading Time: 5 minutesYour business can rank on Google and still be missing from AI answers. Here’s the difference between the two, and how to tell which gap you have.
Reading Time: 5 minutesA vendor emailed you about ChatGPT ads. Here’s the honest version — including the parts nobody can tell you yet, and four questions to help you decide.
Reading Time: 5 minutesYour cost per booked job is climbing and your call volume hasn’t moved. Here’s why — and four things to check on your account this week.
Reading Time: 5 minutesYour program ranks first and inquiries keep sliding. Here’s where the traffic actually went, and what to measure now that one ranking no longer covers it.
Reading Time: 5 minutesAI answers name a handful of businesses and skip the rest. The reason has nothing to do with who has the better website. Here is what actually decides which businesses get named, and how to see where you stand.
Reading Time: 4 minutesYour locations rank separately, compete with each other, and hide which ones actually work. Here is what to check across all of them.
Reading Time: 5 minutesEvery platform you sell on is quietly cutting your message short. Here’s exactly how much room you get on Amazon, Google, ads, and AI answers, and what to do about it.
Reading Time: 6 minutesA hacker spent $14,684 overnight after hijacking a trusted browser session. Here is how to close the security gaps two-factor cannot.