Reading Time: 14 minutesPlanning a website redesign? Compare a Cloudflare site and a WordPress site on mobile speed, monthly upkeep and three-year website cost for your business.
Reading Time: 11 minutesRunning your business on WordPress? What October's server security alert means for your site, a quick first check in your dashboard, and what to ask your host.
Reading Time: 6 minutesA good cost per lead is one your sales can pay for. See how to work out your number from close rate and profit, and why cheaper leads can cost more.
Reading Time: 7 minutesYes, ChatGPT has ads. What your customers see, whether a competitor can pay to be recommended, who sees the ads, and which businesses can run them.
Reading Time: 7 minutesBlack Friday is November 27. Here is when ChatGPT ads need to be live to be ready for it, what a test costs, what setup takes, and who should wait until December.
Reading Time: 6 minutesUse the Google Ads search terms report to see the real searches behind your clicks, spot the ones that will not become customers, and exclude them.
Reading Time: 4 minutesAt unBoxed 2026, Amazon merged its ads console and Amazon DSP into Amazon Ads Agent and renamed DSP ads to DVA. Here is what changed for brands, and what to decide before you launch.
Reading Time: 5 minutesAmazon replaced Rufus with Alexa for Shopping. Shoppers can ask it about your product, check its price history and set it to buy at a target price. Here is what that changes for your listings.
Reading Time: 5 minutesAmazon Ads announced a partnership with OpenAI to bring advertising into ChatGPT. It is a pilot for select U.S. advertisers. Here is what is confirmed, what is not, and what to do now.
Reading Time: 5 minutesSponsored ads catch shoppers who are already searching on Amazon. Amazon DSP reaches them before and after. Here is how to tell which one your brand needs first.
Reading Time: 7 minutesAI-written content is not the risk. Unreviewed, unoriginal content published at volume is. Here are 10 checks to run before anything goes live.
Reading Time: 5 minutesYour business can rank on Google and still be missing from AI answers. Here’s the difference between the two, and how to tell which gap you have.
Reading Time: 5 minutesA vendor emailed you about ChatGPT ads. Here’s the honest version — including the parts nobody can tell you yet, and four questions to help you decide.
Reading Time: 5 minutesYour cost per booked job is climbing and your call volume hasn’t moved. Here’s why — and four things to check on your account this week.
Reading Time: 5 minutesYour program ranks first and inquiries keep sliding. Here’s where the traffic actually went, and what to measure now that one ranking no longer covers it.
Reading Time: 5 minutesAI answers name a handful of businesses and skip the rest. The reason has nothing to do with who has the better website. Here is what actually decides which businesses get named, and how to see where you stand.
Reading Time: 4 minutesYour locations rank separately, compete with each other, and hide which ones actually work. Here is what to check across all of them.
Reading Time: 5 minutesEvery platform you sell on is quietly cutting your message short. Here’s exactly how much room you get on Amazon, Google, ads, and AI answers, and what to do about it.
Reading Time: 6 minutesA hacker spent $14,684 overnight after hijacking a trusted browser session. Here is how to close the security gaps two-factor cannot.
Reading Time: 7 minutesYour program can rank well on Google and still be invisible in ChatGPT. Learn why AI recommends competitors and how to improve visibility.