A business lender tested ChatGPT ads alongside Google Search. Campaign tracking connected applications to the lender's CRM, making it possible to compare cost per application and trace a funded deal.
Reading Time: 3 minutesAn established home improvement brand was emailing its list without consistent sales. Segmentation, a monthly campaign rhythm, SMS, and ongoing tests made the channel measurable against appointments and closed deals.
A manufacturer selling through a dealer network moved lead capture into Facebook and Instagram, verified phone numbers, and routed submissions to dealers with campaign source data attached.
Reading Time: 3 minutesA regional roofing replacement contractor was paying $345.63 per lead on Google Ads, much of it on searches that would never become a roof replacement. We repaired the tracking, rebuilt the landing page and cut the wasted searches. In 30 days leads rose 85.7% and cost per lead fell 67.7%, on a lower budget.
Reading Time: 3 minutesA high-ticket windows, doors and exteriors company was getting cheap leads from Google Performance Max that never turned into appointments. We fed its appointments, closed deals and deal values back into Google Ads and rebuilt the campaigns around them. Leads cost more than in the first test, and return on ad spend rose from 1.05x to 3.08x.
Reading Time: 2 minutesA regional roofing replacement contractor was running Facebook ads on bad conversion data. We fixed the tracking, rebuilt the estimate landing page and tested four creative angles. Leads rose 42.9% and cost per lead fell 6.7%, on an ad budget under $3,000.
Reading Time: 7 minutesAI-written content is not the risk. Unreviewed, unoriginal content published at volume is. Here are 10 checks to run before anything goes live.
Reading Time: 5 minutesYour business can rank on Google and still be missing from AI answers. Here’s the difference between the two, and how to tell which gap you have.
Reading Time: 5 minutesA vendor emailed you about ChatGPT ads. Here’s the honest version — including the parts nobody can tell you yet, and four questions to help you decide.
Reading Time: 5 minutesYour cost per booked job is climbing and your call volume hasn’t moved. Here’s why — and four things to check on your account this week.
Reading Time: 5 minutesYour program ranks first and inquiries keep sliding. Here’s where the traffic actually went, and what to measure now that one ranking no longer covers it.
Reading Time: 5 minutesAI answers name a handful of businesses and skip the rest. The reason has nothing to do with who has the better website. Here is what actually decides which businesses get named, and how to see where you stand.
Reading Time: 4 minutesYour locations rank separately, compete with each other, and hide which ones actually work. Here is what to check across all of them.
Reading Time: 5 minutesEvery platform you sell on is quietly cutting your message short. Here’s exactly how much room you get on Amazon, Google, ads, and AI answers, and what to do about it.
Reading Time: 6 minutesA hacker spent $14,684 overnight after hijacking a trusted browser session. Here is how to close the security gaps two-factor cannot.
Reading Time: 7 minutesYour program can rank well on Google and still be invisible in ChatGPT. Learn why AI recommends competitors and how to improve visibility.
Reading Time: 5 minutesAmazon DSP is not just for Amazon sellers. Learn how businesses use Amazon’s real purchase data to reach customers across the web.
Reading Time: 4 minutesGoogle announced new AI search ad formats in May 2026. Most business campaigns aren’t set up to access them. Here’s what changed and what it means for your ad spend.
Reading Time: 5 minutesPrime Day 2026 runs June 23-26. The deal submission deadline was May 26. If you missed it, or chose not to discount, your next twelve days matter more than you might think.
Reading Time: 5 minutesAmazon sellers often see 3–4x their normal daily sales during Prime Day. With Prime Day 2026 running June 23–26, you have two weeks to prepare. Here’s what to prioritize.