I ran my first Google Adwords campaign in the early 2000’s but I can definitely tell you I’m no Digital marketing guru. Why? Google/Facebook/Amazon make multiple algorithmic changes every day across data sets that are so vast they humble the mind and make much of my prior marketing experience irrelevant. Read More »
A rare Sea Change marketing opportunity…
True Sea Change opportunities come rarely but I wanted to share a recent conversation I had with one of our client CEO’s. She was just back from an industry conference where a speaker had asked: “Was anyone optimizing for voice search?” She was the only person who tentatively raised her hand as her company is in the early goings of deploying programmatic pages. Read More »
Why you should Focus on your Customer acquisition cost (CAC), First.
Having a great product or service is the entry bar to a successful business in a world where Google will give your customer 25 options only a click away. Long term competitive moats are built by brands. The one metric that I see too easily dismissed is how much did you spend to acquire a customer for last month? Read More »
Using Amazon as media platform for your brand
Amazon in the Fall of 2018 consolidated its previously three confusing Ad arms under one service: Amazon Advertising Platform. Why? To take on Google and Facebook Ad market dominance! Read More »
What is Google AMP? And should I use it for my site?
AMP was designed by Google to speed up the mobile web. Google launched AMP in 2016 at a time when Facebook’s Instant Articles were gaining traction with many larger sites. Read More »
What Metrics should you Measure for your E-commerce Company?
The number one question I get asked by my UNH students and our customers is, What Metrics should I track for my business? Read More »
Taming the Goliath
How to Win at Amazon in 2019 to Secure Your E-commerce Brand’s Future
Amazon is the fifth-largest digital company and the fastest growing. Winning at Amazon today will pay off big for retailers in the future. Learn more now… Read More »
What You Need to Know About Amazon Go
Amazon Go requires a buyer’s presence in the store as well as a connection to an app
Is Amazon Go, the futuristic 1,800-square-foot grocery store that boasts no lines, just a quirky Seattle landmark? Or does it signal a coming seismic retail shift in the way people buy and sell in the 21st century? Read More »
Build Your Digital Marketing Strategy on Amazon’s Media Platform
Amazon is increasing advertising both on and off its website
While Google and Facebook still outstrip Amazon in users and value, Amazon now owns more behavioral and purchase data on your clients than either of its main digital competitors. Read More »
Voice Search for Amazon
How Ecommerce Retailers Can Win Customers
The internet has entered the era of voice search. People who want to save their thumbs and cut the frustration of typing on a tiny keypad, can ask their digital assistant anything from the weather forecast to the price of a pair of sneakers. Read More »