I’ve been thinking a lot about what marketing numbers we should track as a B2B company and how often you should look at them to achieve your desired results. Read More »
Why we recommend WordPress to Clients
Your options for a content management system (CMS) today are daunting with TV Ads running regularly for Wix and Squarespace you maybe wondering if you are using the right system for your business? Read More »
Best E-commerce platforms to make money with
We regularly get this question from our clients, “What is the best E-commerce platform?”. That is the wrong question… Read More »
Marketing for the long haul…
Building a brand is hard. That overnight success is typically ten plus years in the making and it is getting harder to do. There are now 500+ Million blogs in the world, 3000+ TV channels you can stream online, and 3.9 million apps you can use on your mobile phone. Read More »
How to reduce your online Ad costs in 2019
The world is moving at a faster and faster pace. What worked well for you two years ago in digital media needs to be updated and refreshed. It is easy… Read More »
100% Remote Company, our lessons to date…
My greatest fear when we started a 100% remote team 6 years ago was that I’d gain 50 pounds as my fridge was now within easy snacking distance. The true challenges were more complex in battling perceptions that, “remote work is for lifestyle companies” or “you can’t grow a good team remotely”. Read More »
Always be Testing
I ran my first Google Adwords campaign in the early 2000’s but I can definitely tell you I’m no Digital marketing guru. Why? Google/Facebook/Amazon make multiple algorithmic changes every day across data sets that are so vast they humble the mind and make much of my prior marketing experience irrelevant. Read More »
A rare Sea Change marketing opportunity…
True Sea Change opportunities come rarely but I wanted to share a recent conversation I had with one of our client CEO’s. She was just back from an industry conference where a speaker had asked: “Was anyone optimizing for voice search?” She was the only person who tentatively raised her hand as her company is in the early goings of deploying programmatic pages. Read More »
Why you should Focus on your Customer acquisition cost (CAC), First.
Having a great product or service is the entry bar to a successful business in a world where Google will give your customer 25 options only a click away. Long term competitive moats are built by brands. The one metric that I see too easily dismissed is how much did you spend to acquire a customer for last month? Read More »
Using Amazon as media platform for your brand
Amazon in the Fall of 2018 consolidated its previously three confusing Ad arms under one service: Amazon Advertising Platform. Why? To take on Google and Facebook Ad market dominance! Read More »
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