Always be Testing

Google

I ran my first Google Adwords campaign in the early 2000’s but I can definitely tell you I’m no Digital marketing guru. Why? Google/Facebook/Amazon make multiple algorithmic changes every day across data sets that are so vast they humble the mind and make much of my prior marketing experience irrelevant. Read More »

A rare Sea Change marketing opportunity…

SEO

A rare Sea Change marketing opportunity

True Sea Change opportunities come rarely but I wanted to share a recent conversation I had with one of our client CEO’s. She was just back from an industry conference where a speaker had asked: “Was anyone optimizing for voice search?” She was the only person who tentatively raised her hand as her company is in the early goings of deploying programmatic pages. Read More »

Taming the Goliath

How to Win at Amazon in 2019 to Secure Your E-commerce Brand’s Future

Amazon

Amazon is the fifth-largest digital company and the fastest growing. Winning at Amazon today will pay off big for retailers in the future. Learn more now… Read More »

What You Need to Know About Amazon Go

Amazon Go requires a buyer’s presence in the store as well as a connection to an app

Amazon

Is Amazon Go, the futuristic 1,800-square-foot grocery store that boasts no lines, just a quirky Seattle landmark? Or does it signal a coming seismic retail shift in the way people buy and sell in the 21st century? Read More »

Voice Search for Amazon

How Ecommerce Retailers Can Win Customers

Amazon

The internet has entered the era of voice search. People who want to save their thumbs and cut the frustration of typing on a tiny keypad, can ask their digital assistant anything from the weather forecast to the price of a pair of sneakers. Read More »