Certain holidays get brands hopping on the marketing bandwagon, and Easter is no exception. This year, the holiday feels especially powerful as more people are vaccinated, and it appears we are on the verge of a rebirth, or at least the birth of a new normal. Read More »
As a marketer I came to love math later in life. It took wanting to deeply understand A/B tests that got me to appreciate the need for understanding the math of marketing. It was 1999 and I was running the home page of a top five internet property. Read More »
Clicks on pay-per-click (PPC) ads can result in a 50% higher conversion than organic SEO.
PPC ads are direct reflections of search queries. The most relevant ad will appear within the top 4 search results on search engine results pages (SERPs) and therefore, be seen by searchers who are looking for the exact product or service. Read More »
What did you expect when management told America to go home and work last spring?
Were you one of those employees who was hoping to roll out of bed around 10 AM? You’d brew a cup of fresh-ground java, crack open your laptop, and connect with other bright-eyed teammates from around the globe? Read More »
The Super Bowl draws in more viewers than the Olympics. Some are sports fans (or married to sports fans), but others watch for the half-time performances from some of today’s top music artists. Read More »
Who doesn’t find a wet nose and a furry face adorable? Dogs and cats can melt the frostiest of hearts, and it’s clear that Americans love their pets. In fact, 68 percent of American households include a pet, meaning 85 million families own about 90 million dogs and 94 million cats. Read More »
Time is a precious commodity. Pre pandemic the average American spent 3.6 hours watching TV and 8 hours sleeping and 8.5 hours on work-related activities each day. Read More »
eCommerce is an incredibly competitive space. Market intelligence firm PipeCandy estimates that there are more than 1 million eCommerce players in North America alone.
According to an NPD study, 85 percent of consumers think price is the most important factor when making a purchase. Read More »
The money flowing through e-commerce is expected to grow to $6.5 Trillion globally in 2020 even though it will reach only 10% of US retail sales. Read More »
Plenty of eCommerce technologies work. But that doesn’t mean that they’ll necessarily work for you. When you’re evaluating new eCommerce tech, you need to consider the same exact questions you’d ask yourself if you were thinking about investing in any other aspect of your business. Read More »