7 Tips to stay on top of all your Marketing data

Marketing | 1 Min Read

Marketing data

It is easy to get lost in a sea of marketing data pumped out by Google, Facebook, your website, and LinkedIn. How do you stay focused on measuring what matters for your marketing? Here are my secret weapons in staying on top of the flood of data from serving hundreds of clients. Read More »

October is for apple picking

Website Wars | 1 Min Read

Nothing makes a trip to the orchard more worthwhile than a crisp beverage to wash away the pain. In this week’s Website Wars we take 3 craft cider companies and compare their websites to determine how well they do in the internet world. Read More »

Review of 2019 Video Facts

Marketing | 1 Min Read

Review of 2019 Video Facts

The future for your brand is increasingly watched or spoken, and I’m sure, depending on your viewing habits, there is a lot of debate in your organization about how people are watching video in 2019. Let’s review the facts around TV and Video in 2019. Read More »

Sporting Goods SZN

Website Wars | 1 Min Read

Competitive Audit - Modell's, Cabela’s, and L.L. Bean | ScaledOn

Columbus Day or Indigenous Peoples Day is on Monday, and you know what that means: SALES! In this week’s episode of Website Wars we did a competitive website analysis between the three sporting goods giants to see which are adequately geared up for the holiday weekend.
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Follow the Money in 2020

Business | 2 Mins Read

Follow the Money

Where do customers spend their time? How should we allocate our limited media budget for 2020? As we kick off 2020 media budget discussions, I’m a big fan of following the dollars and your customers time vs what people say/claim. Read More »

Can you hear me now?

Website Wars | 1 Min Read

Smartphones

In this week’s edition of Website Wars, we ran competitive website audits for 3 of the most talked-about smartphones on the market today the iPhone 11, Samsung s10, and Google Pixel 3. Read More »

5 Tips to reduce your email costs in 2019

Marketing | 1 Min Read

Email Marketing

With Mailchimp’s recent price increase as they move to be a CRM system and their other changes a lot of our clients are taking a deeper look at what they can do to reduce their email costs. Here are 5 Tips to help manage your email costs in 2019 Read More »

Pumpkin Spice Coffee

Website Wars | 1 Min Read

SEO Audit - Starbucks, Tim Horton's and Caribous Coffee

Starbucks, Tim Horton’s or Caribous Coffee? For our inaugural “Website Wars” SEO audit, we will determine who is paying proper homage to the flavor that America loves to hate – pumpkin spice. Read More »

7 Marketing Tips for taking over an existing business

Marketing | 1 Min Read

I’m a fan of acquiring an existing business as it takes a lot of the risk out of your growth plan. One of our long standing clients recently acquired their local competitor and I wanted to outline the process we use to help clients decide what to do next. Read More »