Reading Time: 4 minutesIn the digital age, where every institution is vying for visibility online, how does your college or university stack up? If you’ve been struggling to rank for high-competition keywords or facing challenges with local SEO, it’s time to consider the game-changer: localized keywords.
Reading Time: 4 minutesIs your college website holding back your online potential? Our checklist, “6 Website Mistakes That Are Killing Your College’s SEO (And How to Fix Them),” dives into common pitfalls like outdated design, technical issues, and missed local SEO opportunities. Packed with actionable tips for a comprehensive education website audit, this guide will help you master college website optimization and attract more students while improving your search rankings. Don’t let simple mistakes hinder your success\u2014start optimizing today!
Reading Time: 3 minutesWhen we think about search engine optimization (SEO), Google often takes center stage. And for good reason—it dominates the search market. But if you’re only optimizing for Google, you’re missing a huge opportunity. Today’s consumers don’t just search on Google; they also turn to Amazon, YouTube, TikTok, social media, and even AI-driven platforms to find what they need.
Reading Time: 4 minutesArtificial Intelligence (AI) is revolutionizing the digital landscape, and ChatGPT is at the forefront of this change. As one of the most powerful AI-driven language models, ChatGPT is altering how users interact with search engines and access information online. But what does this mean for SEO? How can businesses adapt to this shifting digital landscape?
Reading Time: 2 minutesThe way people shop online is undergoing a massive transformation, and AI is at the center of it all. From personalized recommendations to AI-powered search, digital shoppers are interacting with technology in ways that were unimaginable just a few years ago. If you’re an eCommerce brand or retailer, now is the time to adapt—or risk being left behind.
Reading Time: 5 minutesIn an increasingly digital world, your college’s online presence can make or break its enrollment numbers. If prospective students can’t find your institution when they search for degree programs, scholarships, or campus life, they may never even consider applying. The truth is, search engine optimization (SEO) isn’t a luxury—it’s a necessity. Neglecting SEO has real financial and operational consequences for colleges, and the cost of inaction grows every year.In this article, we’ll explore the risks of ignoring SEO, why it should be a cornerstone of your enrollment marketing strategy, and how your college can take action now to improve visibility and attract more students. If you’re ready to elevate your institution’s digital presence, ScaledOn can help—learn more about our SEO services for colleges.
Reading Time: 4 minutesHey there, fellow digital enthusiasts! 🌟 If you’ve noticed some turbulence in your website’s rankings recently, you’re not alone. Google has just rolled out its March 2025 Core Algorithm Update, causing quite a stir in the SEO community. Let’s dive into what this update entails, how it might affect your site, and, most importantly, how you can adapt to stay ahead of the curve.
Reading Time: 4 minutesThe marketing landscape is shifting, and for ecommerce brands, the writing is on the wall—third-party cookies are disappearing. Google’s phaseout of third-party cookies and increasing privacy regulations, such as GDPR and CCPA, are making it harder for marketers to track users and deliver targeted advertising.
Reading Time: 4 minutesIf you’ve been struggling to make your product photos stand out online, Google just dropped a game-changing tool that you need to know about. Say hello to Product Studio—a new feature within Google Business Profiles that lets you edit and enhance your product images directly inside your listings.
Reading Time: 3 minutesGoogle’s core updates aim to refine search results, improve relevance, and ensure users get the best experience possible. So, what does this mean for your SEO strategy? Let’s break it down.
Reading Time: 4 minutesIf you’ve been keeping an eye on your Google rankings this year, you’ve probably noticed things are a little… unpredictable. 🤯 In fact, SEO experts are reporting that Google ranking volatility has jumped by 26% in 2024, leaving businesses and marketers scratching their heads.
Reading Time: 11 minutesGoogle has just announced a new update, with planned implementation in September 2024. For now, Google is looking to improve the quality of results by taking into account content that is genuinely quality content over content that is made just to perform well in search engines.
Reading Time: 3 minutesWe’re here to remind you of an important milestone on the horizon: Google Analytics will cease providing access to Universal Analytics (UA) data in July 2024.
Reading Time: 10 minutesGet the scoop on how ScaledOn combines human expertise and cutting-edge technology to create content that ranks and engages.
Reading Time: 4 minutesDiscover the latest updates in Google’s Search Quality Raters Guidelines. Check our expert strategies for dominating search rankings.
Reading Time: 5 minutesBoost your website’s traffic with the perfect combo of advertising and SEO. Learn how they complement each other in our expert guide.
Reading Time: 3 minutesMaximize your digital marketing strategy with an SEO calendar. Learn the basics and start planning for 2023 success!
Reading Time: 3 minutesLocal SEO is the process of optimizing a business’s online presence to increase its visibility for geographically-related searches. This is especially important for small and medium businesses that rely on customers in their local area to drive revenue.
Reading Time: 6 minutesAre you looking to improve your Schema Markups? Find out what is a Schema Markup and how it affects eCommerce SEO.
Reading Time: 3 minutesThis article will discuss everything you need to know about the new analytics property. Read on to discover how to use it to your advantage.