Where do customers spend their time? How should we allocate our limited media budget for 2020? As we kick off 2020 media budget discussions, I’m a big fan of following the dollars and your customers time vs what people say/claim. Read More »
One of the best parts of my job is that I get to meet a lot of fellow Entrepreneurs and I especially love meeting young Entrepreneurs just starting their journey. Read More »
My guilty pleasure is the occasional episode of Shark Tank and Marcus Lemonis on The Profit. It is hard as a business owner to get good advice. Read More »
How much should I spend on Marketing? It doesn’t matter if it is teaching classes at UNH or speaking at events, this is the question that I get the most from Business Owners. Read More »
I can’t tell you when the next recession is going to hit but I can say from the data we see it is closer than you think. We explore what you can do to get your company ready to market in this environment that we last experienced in 2008.
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Your options for a content management system (CMS) today are daunting with TV Ads running regularly for Wix and Squarespace you maybe wondering if you are using the right system for your business? Read More »
My greatest fear when we started a 100% remote team 6 years ago was that I’d gain 50 pounds as my fridge was now within easy snacking distance. The true challenges were more complex in battling perceptions that, “remote work is for lifestyle companies” or “you can’t grow a good team remotely”. Read More »