E-commerce is a massive industry that is constantly evolving and trending upwards. One of the most significant factors in this trend has been the enormous growth in mobile commerce, or m-commerce for short. Read More »
5 Tips to stop losing Ecommerce sales to Weather events
Between 1980 and 2020, there were 285 billion-dollar disaster weather events in the United States an increase of 83%. Weather is the #2 macro factor after the economy impacting your sales. Read More »
Dynamic Pricing
eCommerce is an incredibly competitive space. Market intelligence firm PipeCandy estimates that there are more than 1 million eCommerce players in North America alone.
According to an NPD study, 85 percent of consumers think price is the most important factor when making a purchase. Read More »
5 Reasons Why Photography is Important in E-commerce
The money flowing through e-commerce is expected to grow to $6.5 Trillion globally in 2020 even though it will reach only 10% of US retail sales. Read More »
Omnichannel
Plenty of eCommerce technologies work. But that doesn’t mean that they’ll necessarily work for you. When you’re evaluating new eCommerce tech, you need to consider the same exact questions you’d ask yourself if you were thinking about investing in any other aspect of your business. Read More »
A Guide to Selling Online for the Holidays in 2020
Is your e-commerce brand prepared for the coming 2020 online retail explosion? This year’s COVID-19 pandemic has accelerated several workplace trends such as work-from-home initiatives, online conferencing, and virtual learning. Read More »
What is Ad Fraud? And how it costs you money.
Digital Ad Fraud continues to grow rapidly. Depending on which forecast you read it will be a $50-$150 Billion problem by 2025 but we see it from day to day as an E-commerce Agency hovering between 20-22% of the digital media spend when we do an audit. Read More »
Best E-commerce platforms to make money with
We regularly get this question from our clients, “What is the best E-commerce platform?”. That is the wrong question… Read More »
Why you should Focus on your Customer acquisition cost (CAC), First.
Having a great product or service is the entry bar to a successful business in a world where Google will give your customer 25 options only a click away. Long term competitive moats are built by brands. The one metric that I see too easily dismissed is how much did you spend to acquire a customer for last month? Read More »
What Metrics should you Measure for your E-commerce Company?
The number one question I get asked by my UNH students and our customers is, What Metrics should I track for my business? Read More »