Digital Ad Fraud continues to grow rapidly. Depending on which forecast you read it will be a $50-$150 Billion problem by 2025 but we see it from day to day as an E-commerce Agency hovering between 20-22% of the digital media spend when we do an audit. Read More »
Best E-commerce platforms to make money with
We regularly get this question from our clients, “What is the best E-commerce platform?”. That is the wrong question… Read More »
Why you should Focus on your Customer acquisition cost (CAC), First.
Having a great product or service is the entry bar to a successful business in a world where Google will give your customer 25 options only a click away. Long term competitive moats are built by brands. The one metric that I see too easily dismissed is how much did you spend to acquire a customer for last month? Read More »
What Metrics should you Measure for your E-commerce Company?
The number one question I get asked by my UNH students and our customers is, What Metrics should I track for my business? Read More »