Digital Ad Fraud continues to grow rapidly. Depending on which forecast you read it will be a $50-$150 Billion problem by 2025 but we see it from day to day as an E-commerce Agency hovering between 20-22% of the digital media spend when we do an audit. Read More »
Why we recommend WordPress to Clients
Your options for a content management system (CMS) today are daunting with TV Ads running regularly for Wix and Squarespace you maybe wondering if you are using the right system for your business? Read More »
Best E-commerce platforms to make money with
We regularly get this question from our clients, “What is the best E-commerce platform?”. That is the wrong question… Read More »
How to reduce your online Ad costs in 2019
The world is moving at a faster and faster pace. What worked well for you two years ago in digital media needs to be updated and refreshed. It is easy… Read More »
Why you should Focus on your Customer acquisition cost (CAC), First.
Having a great product or service is the entry bar to a successful business in a world where Google will give your customer 25 options only a click away. Long term competitive moats are built by brands. The one metric that I see too easily dismissed is how much did you spend to acquire a customer for last month? Read More »
What Metrics should you Measure for your E-commerce Company?
The number one question I get asked by my UNH students and our customers is, What Metrics should I track for my business? Read More »