eCommerce is an incredibly competitive space. Market intelligence firm PipeCandy estimates that there are more than 1 million eCommerce players in North America alone.
According to an NPD study, 85 percent of consumers think price is the most important factor when making a purchase. Read More »
The money flowing through e-commerce is expected to grow to $6.5 Trillion globally in 2020 even though it will reach only 10% of US retail sales. Read More »
Plenty of eCommerce technologies work. But that doesn’t mean that they’ll necessarily work for you. When you’re evaluating new eCommerce tech, you need to consider the same exact questions you’d ask yourself if you were thinking about investing in any other aspect of your business. Read More »
Is your e-commerce brand prepared for the coming 2020 online retail explosion? This year’s COVID-19 pandemic has accelerated several workplace trends such as work-from-home initiatives, online conferencing, and virtual learning. Read More »
Digital Ad Fraud continues to grow rapidly. Depending on which forecast you read it will be a $50-$150 Billion problem by 2025 but we see it from day to day as an E-commerce Agency hovering between 20-22% of the digital media spend when we do an audit. Read More »
We regularly get this question from our clients, “What is the best E-commerce platform?”. That is the wrong question… Read More »
Having a great product or service is the entry bar to a successful business in a world where Google will give your customer 25 options only a click away. Long term competitive moats are built by brands. The one metric that I see too easily dismissed is how much did you spend to acquire a customer for last month? Read More »
The number one question I get asked by my UNH students and our customers is, What Metrics should I track for my business? Read More »
