Dynamic Pricing

E-commerce | 9 Mins Read

Dynamic Pricing

eCommerce is an incredibly competitive space. Market intelligence firm PipeCandy estimates that there are more than 1 million eCommerce players in North America alone.

According to an NPD study, 85 percent of consumers think price is the most important factor when making a purchase. Read More »

Omnichannel

E-commerce | 10 Mins Read

Omnichannel

Plenty of eCommerce technologies work. But that doesn’t mean that they’ll necessarily work for you. When you’re evaluating new eCommerce tech, you need to consider the same exact questions you’d ask yourself if you were thinking about investing in any other aspect of your business. Read More »

What is Ad Fraud? And how it costs you money.

E-commerce | 2 Mins Read

Digital Ad Fraud

Digital Ad Fraud continues to grow rapidly. Depending on which forecast you read it will be a $50-$150 Billion problem by 2025 but we see it from day to day as an E-commerce Agency hovering between 20-22% of the digital media spend when we do an audit. Read More »