Having a great product or service is the entry bar to a successful business in a world where Google will give your customer 25 options only a click away. Long term competitive moats are built by brands. The one metric that I see too easily dismissed is how much did you spend to acquire a customer for last month? Read More »
What Metrics should you Measure for your E-commerce Company?
The number one question I get asked by my UNH students and our customers is, What Metrics should I track for my business? Read More »