Reading Time: 4 minutesThe marketing landscape is shifting, and for ecommerce brands, the writing is on the wall—third-party cookies are disappearing. Google’s phaseout of third-party cookies and increasing privacy regulations, such as GDPR and CCPA, are making it harder for marketers to track users and deliver targeted advertising.
Reading Time: 4 minutesIf you’ve been struggling to make your product photos stand out online, Google just dropped a game-changing tool that you need to know about. Say hello to Product Studio—a new feature within Google Business Profiles that lets you edit and enhance your product images directly inside your listings.
Reading Time: 3 minutesGoogle’s core updates aim to refine search results, improve relevance, and ensure users get the best experience possible. So, what does this mean for your SEO strategy? Let’s break it down.
Reading Time: 4 minutesIf you’ve been keeping an eye on your Google rankings this year, you’ve probably noticed things are a little… unpredictable. 🤯 In fact, SEO experts are reporting that Google ranking volatility has jumped by 26% in 2024, leaving businesses and marketers scratching their heads.
Reading Time: 11 minutesGoogle has just announced a new update, with planned implementation in September 2024. For now, Google is looking to improve the quality of results by taking into account content that is genuinely quality content over content that is made just to perform well in search engines.
Reading Time: 8 minutesGoogle’s unexpected decision to keep third-party cookies highlights their role in personalized ads while reigniting privacy concerns. Brands must now balance effective targeting with the growing demand for transparency and user privacy.
Reading Time: 8 minutesHere’s everything you need to know as an e-commerce business from what we have learned about how Google’s algorithm works. Learn the 10 most valuable secrets for online marketing.
Reading Time: 2 minutesFrom streamlined ad creation to intelligent ad placement, Google is putting powerful AI tools in the hands of marketers to reach their target audiences more effectively.
Reading Time: 3 minutesWe’re here to remind you of an important milestone on the horizon: Google Analytics will cease providing access to Universal Analytics (UA) data in July 2024.
Reading Time: 9 minutesDynamic Search Ads (DSA) have emerged as a valuable tool for advertisers. In this guide, we will delve into the benefits of using DSAs.
Reading Time: 6 minutesKnow the key differences between retargeting and remarketing. Learn how to use them to your advantage, significantly boost your online presence and drive conversions.
Reading Time: 5 minutesBoost your website’s traffic with the perfect combo of advertising and SEO. Learn how they complement each other in our expert guide.
Reading Time: 3 minutesLearn how to boost your ROI by integrating SEM and paid social strategies. Discover the benefits & best practices for combining these powerful marketing tools.
Reading Time: 8 minutesCurious as to why your costs are too high on Google Ads? We have a few tips on what to do when this happens and how to efficiently boost your leads and cut your losses. Let’s dive right into it!
Reading Time: 5 minutesGoogle introduced Performance Max campaigns in 2021 with the goal of helping you optimize your budget and simplify the process of managing Google Ads. Keep reading to learn how you should be using Performance Max campaigns.
Reading Time: 3 minutesThis article will discuss everything you need to know about the new analytics property. Read on to discover how to use it to your advantage.
Reading Time: 3 minutesEver since it was established in 1998, Google search has been constantly evolving. The company is always working on new ways to make its search engine more accurate and user-friendly, particularly through artificial intelligence (AI) and machine learning.
Reading Time: 4 minutesDiscover what Google’s new Search Essentials are all about and how you can turn them into actionable strategies.
Reading Time: 4 minutesFrom Google to Amazon ads and from emails to social media, there are tons of ways to reach your target audience this holiday season.
Reading Time: 3 minutesIn this article, we dive deep into a few strategies and techniques you can use to ramp up your sales this year, including Facebook marketing, Google Ads marketing, and more. Read on and boost your holiday sales!