Data Analysis and Dashboards with Google Data Studio

Google | 12 Mins Read

Data Analysis

Google Data Studio is a reporting tool that allows you to easily create reporting dashboards, customize them, and share them. The reports you create with Data Studio allow your audience to benefit from the underlying data in an appealing visual format. Read More »

The Evolution of Google Ads

Google | 3 Mins Read

Google Ads Evolution

Since day one, Google Ads was a promising project, becoming a revolutionary advertising platform, introducing innovative ideas about delivering ads for the greatest customer experience. See how Google ads have evolved over the years and how Google accomplished the success they have today. Read More »

Always be Testing

Google | 1 Min Read

A or B Testing

I ran my first Google Adwords campaign in the early 2000’s but I can definitely tell you I’m no Digital marketing guru. Why? Google/Facebook/Amazon make multiple algorithmic changes every day across data sets that are so vast they humble the mind and make much of my prior marketing experience irrelevant. Read More »

An overview of Google’s latest plans and products

Google | 9 Mins Read

Google Assistant

At Google’s I/O developer conference in early May, the search engine behemoth laid out its upcoming plans and products. Here’s what Google managers told us was coming and how their upcoming changes will affect your e-commerce brand… Read More »