After a year of virtual learning, kids are hitting the books in person again. Their moms and dads feel excited, relieved, and nervous — just like they do every other year but more so. Read More »
What’s Your Digital Marketing Blueprint?
Digital marketing opens up a world of possibilities between the internet, social media, mobile apps, and integrated platforms to reach new audiences and engage even more with your customers. Read More »
Grow Awareness With Branded Campaigns
Branded campaigns are a specific marketing tool to increase visibility and recognition for products or companies. Branded campaigns are generally executed to increase awareness and by doing so, increase profits in some way. Branded campaigns do both. Read More »
Is Email Marketing Still Effective in 2021?
When carving out your place as a leader in the marketing field, it’s critical that you know when to drop outdated techniques in favor of up-and-coming ones. Doing so prematurely, however, could be catastrophic. Read More »
The Easter Holiday: Eggcellent ideas to spice up your brand in the COVID era
Certain holidays get brands hopping on the marketing bandwagon, and Easter is no exception. This year, the holiday feels especially powerful as more people are vaccinated, and it appears we are on the verge of a rebirth, or at least the birth of a new normal. Read More »
5 Tricks for a better understanding of your Marketing Math
As a marketer I came to love math later in life. It took wanting to deeply understand A/B tests that got me to appreciate the need for understanding the math of marketing. It was 1999 and I was running the home page of a top five internet property. Read More »
Why You Should Use PPC Ads To Increase Sales
Clicks on pay-per-click (PPC) ads can result in a 50% higher conversion than organic SEO.
PPC ads are direct reflections of search queries. The most relevant ad will appear within the top 4 search results on search engine results pages (SERPs) and therefore, be seen by searchers who are looking for the exact product or service. Read More »
The Top 10 Super Bowl Commercials
The Super Bowl draws in more viewers than the Olympics. Some are sports fans (or married to sports fans), but others watch for the half-time performances from some of today’s top music artists. Read More »
Should You Add a Dog to Your Ad Campaign? Research says, “Yes!”
Who doesn’t find a wet nose and a furry face adorable? Dogs and cats can melt the frostiest of hearts, and it’s clear that Americans love their pets. In fact, 68 percent of American households include a pet, meaning 85 million families own about 90 million dogs and 94 million cats. Read More »
Why your Facebook Campaigns don’t pay out like they once did
I love talking to entrepreneurs and business owners. A question I get all the time is, “Why is Facebook not working as well for our Brand anymore”? Facebook is a… Read More »