In uncertain times like these, your focus needs to be on planning, planning, and more planning. Businesses are already adapting to the new reality of the pandemic, and you should be doing the same. Read More »
7 Tips to stay on top of all your Marketing data
It is easy to get lost in a sea of marketing data pumped out by Google, Facebook, your website, and LinkedIn. How do you stay focused on measuring what matters for your marketing? Here are my secret weapons in staying on top of the flood of data from serving hundreds of clients. Read More »
Review of 2019 Video Facts
The future for your brand is increasingly watched or spoken, and I’m sure, depending on your viewing habits, there is a lot of debate in your organization about how people are watching video in 2019. Let’s review the facts around TV and Video in 2019. Read More »
5 Tips to reduce your email costs in 2019
With Mailchimp’s recent price increase as they move to be a CRM system and their other changes a lot of our clients are taking a deeper look at what they can do to reduce their email costs. Here are 5 Tips to help manage your email costs in 2019 Read More »
7 Marketing Tips for taking over an existing business
I’m a fan of acquiring an existing business as it takes a lot of the risk out of your growth plan. One of our long standing clients recently acquired their local competitor and I wanted to outline the process we use to help clients decide what to do next. Read More »
Rethinking the costs of your 2019 Marketing Stack
Our marketing software bloat is getting worse. I see too many companies impacted by spending their limited marketing budget on tools that their teams use only 20% of. Read More »
Metrics make the Marketer
I’ve been thinking a lot about what marketing numbers we should track as a B2B company and how often you should look at them to achieve your desired results. Read More »
Marketing for the long haul…
Building a brand is hard. That overnight success is typically ten plus years in the making and it is getting harder to do. There are now 500+ Million blogs in the world, 3000+ TV channels you can stream online, and 3.9 million apps you can use on your mobile phone. Read More »
How to reduce your online Ad costs in 2019
The world is moving at a faster and faster pace. What worked well for you two years ago in digital media needs to be updated and refreshed. It is easy… Read More »