Category Archive

Certain holidays get brands hopping on the marketing bandwagon, and Easter is no exception. This year, the holiday feels especially powerful as more people are vaccinated, and it appears we are on the verge of a rebirth, or at least the birth of a new normal. Read More »

As a marketer I came to love math later in life. It took wanting to deeply understand A/B tests that got me to appreciate the need for understanding the math of marketing. It was 1999 and I was running the home page of a top five internet property. Read More »

Clicks on pay-per-click (PPC) ads can result in a 50% higher conversion than organic SEO.
PPC ads are direct reflections of search queries. The most relevant ad will appear within the top 4 search results on search engine results pages (SERPs) and therefore, be seen by searchers who are looking for the exact product or service. Read More »

The Super Bowl draws in more viewers than the Olympics. Some are sports fans (or married to sports fans), but others watch for the half-time performances from some of today’s top music artists. Read More »

Who doesn’t find a wet nose and a furry face adorable? Dogs and cats can melt the frostiest of hearts, and it’s clear that Americans love their pets. In fact, 68 percent of American households include a pet, meaning 85 million families own about 90 million dogs and 94 million cats. Read More »

I love talking to entrepreneurs and business owners. A question I get all the time is, “Why is Facebook not working as well for our Brand anymore”? Facebook is a… Read More »

In uncertain times like these, your focus needs to be on planning, planning, and more planning. Businesses are already adapting to the new reality of the pandemic, and you should be doing the same. Read More »

In uncertain times like these, your focus needs to be on planning, planning, and more planning. Businesses are already adapting to the new reality of the pandemic, and you should be doing the same. Read More »

It is easy to get lost in a sea of marketing data pumped out by Google, Facebook, your website, and LinkedIn. How do you stay focused on measuring what matters for your marketing? Here are my secret weapons in staying on top of the flood of data from serving hundreds of clients. Read More »

The future for your brand is increasingly watched or spoken, and I’m sure, depending on your viewing habits, there is a lot of debate in your organization about how people are watching video in 2019. Let’s review the facts around TV and Video in 2019. Read More »