Reading Time: 5 minutesSearch is evolving—fast. As AI-generated content begins to dominate the top of search results pages, marketers, SEOs, and content strategists are facing a critical new challenge: how do you optimize for generative engines rather than traditional blue links?
Welcome to the new frontier of digital visibility: Generative Engine Optimization (GEO).
Reading Time: 4 minutesIn the digital age, where every institution is vying for visibility online, how does your college or university stack up? If you’ve been struggling to rank for high-competition keywords or facing challenges with local SEO, it’s time to consider the game-changer: localized keywords.
Reading Time: 4 minutesIs your college website holding back your online potential? Our checklist, “6 Website Mistakes That Are Killing Your College’s SEO (And How to Fix Them),” dives into common pitfalls like outdated design, technical issues, and missed local SEO opportunities. Packed with actionable tips for a comprehensive education website audit, this guide will help you master college website optimization and attract more students while improving your search rankings. Don’t let simple mistakes hinder your success\u2014start optimizing today!
Reading Time: 3 minutesWhen we think about search engine optimization (SEO), Google often takes center stage. And for good reason—it dominates the search market. But if you’re only optimizing for Google, you’re missing a huge opportunity. Today’s consumers don’t just search on Google; they also turn to Amazon, YouTube, TikTok, social media, and even AI-driven platforms to find what they need.
Reading Time: 4 minutesArtificial Intelligence (AI) is revolutionizing the digital landscape, and ChatGPT is at the forefront of this change. As one of the most powerful AI-driven language models, ChatGPT is altering how users interact with search engines and access information online. But what does this mean for SEO? How can businesses adapt to this shifting digital landscape?
Reading Time: 2 minutesThe way people shop online is undergoing a massive transformation, and AI is at the center of it all. From personalized recommendations to AI-powered search, digital shoppers are interacting with technology in ways that were unimaginable just a few years ago. If you’re an eCommerce brand or retailer, now is the time to adapt—or risk being left behind.
Reading Time: 5 minutesIn an increasingly digital world, your college’s online presence can make or break its enrollment numbers. If prospective students can’t find your institution when they search for degree programs, scholarships, or campus life, they may never even consider applying. The truth is, search engine optimization (SEO) isn’t a luxury—it’s a necessity. Neglecting SEO has real financial and operational consequences for colleges, and the cost of inaction grows every year.In this article, we’ll explore the risks of ignoring SEO, why it should be a cornerstone of your enrollment marketing strategy, and how your college can take action now to improve visibility and attract more students. If you’re ready to elevate your institution’s digital presence, ScaledOn can help—learn more about our SEO services for colleges.
Reading Time: 4 minutesHey there, fellow digital enthusiasts! 🌟 If you’ve noticed some turbulence in your website’s rankings recently, you’re not alone. Google has just rolled out its March 2025 Core Algorithm Update, causing quite a stir in the SEO community. Let’s dive into what this update entails, how it might affect your site, and, most importantly, how you can adapt to stay ahead of the curve.
Reading Time: 4 minutesThe marketing landscape is shifting, and for ecommerce brands, the writing is on the wall—third-party cookies are disappearing. Google’s phaseout of third-party cookies and increasing privacy regulations, such as GDPR and CCPA, are making it harder for marketers to track users and deliver targeted advertising.
Reading Time: 4 minutesIf you’ve been struggling to make your product photos stand out online, Google just dropped a game-changing tool that you need to know about. Say hello to Product Studio—a new feature within Google Business Profiles that lets you edit and enhance your product images directly inside your listings.
Reading Time: 3 minutesGoogle’s core updates aim to refine search results, improve relevance, and ensure users get the best experience possible. So, what does this mean for your SEO strategy? Let’s break it down.
Reading Time: 4 minutesIf you’ve been keeping an eye on your Google rankings this year, you’ve probably noticed things are a little… unpredictable. 🤯 In fact, SEO experts are reporting that Google ranking volatility has jumped by 26% in 2024, leaving businesses and marketers scratching their heads.
Reading Time: 3 minutesAmazon’s ambitious drone delivery program has hit a temporary pause in Texas and Arizona, raising questions about the future of automated last-mile logistics. While the company has assured that the program will resume soon, this shift highlights both the opportunities and challenges of integrating drones into retail logistics.
Reading Time: 11 minutesGoogle has just announced a new update, with planned implementation in September 2024. For now, Google is looking to improve the quality of results by taking into account content that is genuinely quality content over content that is made just to perform well in search engines.
Reading Time: 8 minutesGoogle’s unexpected decision to keep third-party cookies highlights their role in personalized ads while reigniting privacy concerns. Brands must now balance effective targeting with the growing demand for transparency and user privacy.
Reading Time: 7 minutesAn Amazon seller’s biggest fear is getting their account suspended.
And, the platform has some of the most stringent rules and regulations when it comes to sellers complying to standards.
As a seller, it’s difficult to know where to start.
Creating the ideal product listing requires work.
It’s not good enough to have impressive designs and detailed descriptions of your products, you also have to pay close attention to the use of certain keywords and phrases.
Reading Time: 9 minutesIf you think your ex-Facebook Ads, now Meta Ads, are simply not reaching your expectations, find the tips to go the extra mile.
Reading Time: 7 minutesGear up for Amazon Prime Day! In this exclusive interview, Bogdan Licareti, our Head of Amazon Marketing, shares his insights on maximizing sales during this e-commerce gold rush. Whether you’re a seasoned Amazon pro or just starting out, this guide equips you with the winning strategies to dominate Prime Day and turn it into your biggest sales day of the year.
Reading Time: 5 minutesThe giant social media network is changing the game completely. Find out how TikTok shop is revolutionizing the e-commerce trends.
Reading Time: 8 minutesHere’s everything you need to know as an e-commerce business from what we have learned about how Google’s algorithm works. Learn the 10 most valuable secrets for online marketing.