Home improvement & home services marketing
Your Leads Are Up. Your Booked Jobs Aren’t.
From remodelers and roofers to plumbers and HVAC companies, we help home improvement and home services businesses turn marketing spend into booked jobs. We find where the path breaks, then fix it.
We run the analysis before any proposal exists.
2026 Clutch Award Winner
Google Partner
5.0 on Clutch- No Long-Term Contracts
Real results
Results From Home Improvement Ad Campaigns
3.08x
Return on ad spend
Performance Max, windows and doors: return on ad spend went from 1.05x to 3.08x once Google Ads was fed real appointments and closed deals.
Read the case study86%
More Google Ads leads, lower budget
Google Ads, roofing: leads rose 85.7% the month after the changes, and cost per lead fell 67.7%.
Read the case study43%
More Facebook leads, budget under $3,000
Facebook ads, roofing: leads rose 42.9% and cost per lead fell 6.7%, with ad spend held under $3,000.
Read the case studyThe problem
Where Are Your Booked Jobs Leaking?
If your leads are up and your booked jobs aren’t, something between the first click and the signed estimate is leaking. These are the six places we look first.
Homeowners are still spending: Harvard’s Joint Center for Housing Studies expects homeowner spending on improvements to reach about $518 billion by the end of 2026, with year-over-year growth in renovation and repair spending easing from 2.1% at mid-year to 1.6% (Leading Indicator of Remodeling Activity, January 2026).
You’re paying for clicks that will never book
We find invalid clicks, searches from people who want a DIY answer, spend outside your service area, and targeting gaps before they eat more of your budget.
More leads, not more buyers
We line up targeting, offers and messaging with the homeowners most likely to book an estimate and sign.
Your reports can’t show what produces revenue
If you can’t see which campaign produced which signed job, you’re guessing. We fix your analytics, call tracking and conversion setup so you can trace leads back to their source.
Your campaigns don’t match how homeowners buy
We organize campaigns around service type, service area, season and urgency, so every dollar has a clear job.
Ready-to-buy homeowners leave before booking
We fix the landing pages, forms, calls to action and follow-up that sit between the click and the appointment.
Your marketing works in silos
Ads, search, email and tracking each report their own numbers. Whatever we run for you is measured against the same thing: booked jobs.
What we do
One Team for Everything From the First Search to the Booked Job
Paid ads
Google, Microsoft, Meta and YouTube ads built around booked estimates, not clicks, with an invalid-click check built in.
Paid advertising Ad fraud audit What changed in Google Ads for home services in 2026
SEO and AI search
Service and service-area pages built for the searches homeowners make in your area, in Google and in the answers AI assistants give, plus the structure AI systems need to recommend your business.
SEO Answer engine optimization Generative engine optimization
Tracking and call tracking
Calls, forms and booked appointments traced back to the ad or search that produced them, so you can see which marketing pays for itself.
Data and reporting
Your ad platforms, analytics and CRM in one view: what you spent, what booked, and what closed. Clear enough to run your business on.
Websites and landing pages
Mobile-first service pages, landing pages and forms built to turn a homeowner’s visit into a booked estimate.
Follow-up that turns estimates into signed jobs, and past customers into repeat work and referrals.
Who we work with
Built for Home Improvement and Home Services Businesses
These are examples, not limits. Request your free Marketing Review, and we’ll analyze how we can help your business grow.
- Remodelers
- Roofers
- Windows and doors
- Siding and exteriors
- HVAC
- Plumbing
How it works
How We Turn Leads Into Booked Jobs
Find the leaks
We audit traffic quality, campaign structure, tracking, lead quality and booking friction.
Fix the foundation
We correct tracking, cut obvious waste and match campaigns to how homeowners actually buy.
Grow qualified demand
We improve targeting, ads, offers and landing pages by service, service area and season.
Optimize for booked jobs
We measure what matters: qualified inquiries, booked appointments and revenue.
We run the analysis before any proposal exists. We call it an Opportunity Review.
See What’s Holding Your Marketing BackYou keep the findings whether or not we work together.
Case studies
Read the Case Studies
How a Windows and Doors Company Turned Cheap Leads Into Real Sales on Google Ads
How a Roofing Contractor Got 86% More Leads From Google While Spending Less
How a Roofing Contractor Got 43% More Leads From Facebook Ads Without Raising Its Budget
“We’ve been very pleased with our partnership with ScaledOn. Their team is proactive, professional, and genuinely committed to helping us meet our marketing goals. They take the time to understand our business and consistently deliver high-quality work that drives results. Overall, ScaledOn has been a reliable and valuable partner for us, and we look forward to continuing to grow our collaboration.”
Questions
Home Services Marketing Questions Owners Ask First
What does a home services marketing agency do?
It runs paid ads, search and AI search, and email to bring in estimate requests, tracks which ones book, and measures them against booked jobs, not clicks.
How much does a home services lead cost?
LocaliQ’s 2025 home services benchmarks, drawn from 3,211 US Google Ads campaigns, put the median at about $90 per lead across home services, and it varies widely by trade. The number to compare it with is what each booked job costs you.
What kinds of home improvement and home services businesses do you work with?
We work across home improvement and home services, including remodelers, roofers, HVAC companies, plumbers and more. Request your free Marketing Review, and we’ll analyze how we can help your business grow.
How does working with you start?
With an Opportunity Review. We analyze your marketing data and show you what’s holding your booked jobs back before any proposal exists, and you keep the findings either way.
How Many Booked Jobs Are Leaking Out of Your Marketing?
We’ll find the wasted spend, tracking gaps and conversion problems between your budget and your calendar. If we can see what’s holding you back, we’ll show you. If we can’t, we’ll say so.
See What’s Holding Your Marketing BackNo cost. No long-term contracts. You keep the findings.