One of the best parts of my job is that I get to meet a lot of fellow Entrepreneurs and I especially love meeting young Entrepreneurs just starting their journey. Read More »
How to be less lonely as a business owner…
My guilty pleasure is the occasional episode of Shark Tank and Marcus Lemonis on The Profit. It is hard as a business owner to get good advice. Read More »
Rethinking the costs of your 2019 Marketing Stack
Our marketing software bloat is getting worse. I see too many companies impacted by spending their limited marketing budget on tools that their teams use only 20% of. Read More »
7 Most Common Questions we get from Business Owners
How much should I spend on Marketing? It doesn’t matter if it is teaching classes at UNH or speaking at events, this is the question that I get the most from Business Owners. Read More »
How to get ready for the Recession…Now
I can’t tell you when the next recession is going to hit but I can say from the data we see it is closer than you think. We explore what you can do to get your company ready to market in this environment that we last experienced in 2008.
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What is Ad Fraud? And how it costs you money.
Digital Ad Fraud continues to grow rapidly. Depending on which forecast you read it will be a $50-$150 Billion problem by 2025 but we see it from day to day as an E-commerce Agency hovering between 20-22% of the digital media spend when we do an audit. Read More »
Are you wasting your advertising dollars?
Amazon Sponsored Products (‘PPC’) has become an important marketing channel that all product brands should look at. Amazon’s advertising revenue increased to $10B in 2018, closing in on Facebook and Google, as the third-largest advertising platform in the U.S. Read More »
Metrics make the Marketer
I’ve been thinking a lot about what marketing numbers we should track as a B2B company and how often you should look at them to achieve your desired results. Read More »
Why we recommend WordPress to Clients
Your options for a content management system (CMS) today are daunting with TV Ads running regularly for Wix and Squarespace you maybe wondering if you are using the right system for your business? Read More »
Best E-commerce platforms to make money with
We regularly get this question from our clients, “What is the best E-commerce platform?”. That is the wrong question… Read More »