News & Insights

Our Blog

6 website mistakes that are killing your colleges seo and how to fix them 1

6 Website Mistakes That Are Killing Your College’s SEO (And How to Fix Them)

by

Reading Time: 4 minutesIs your college website holding back your online potential? Our checklist, “6 Website Mistakes That Are Killing Your College’s SEO (And How to Fix Them),” dives into common pitfalls like outdated design, technical issues, and missed local SEO opportunities. Packed with actionable tips for a comprehensive education website audit, this guide will help you master college website optimization and attract more students while improving your search rankings. Don’t let simple mistakes hinder your success\u2014start optimizing today!

seo beyond google how visibility is shaped by ai social and other search engines 1

SEO Beyond Google: How Visibility Is Shaped by AI, Social, and Other Search Engines

by

Reading Time: 3 minutesWhen we think about search engine optimization (SEO), Google often takes center stage. And for good reason—it dominates the search market. But if you’re only optimizing for Google, you’re missing a huge opportunity. Today’s consumers don’t just search on Google; they also turn to Amazon, YouTube, TikTok, social media, and even AI-driven platforms to find what they need.

chatgpts growing influence on search behavior what it means for seo 1

ChatGPT’s Growing Influence on Search Behavior: What It Means for SEO

by

Reading Time: 4 minutesArtificial Intelligence (AI) is revolutionizing the digital landscape, and ChatGPT is at the forefront of this change. As one of the most powerful AI-driven language models, ChatGPT is altering how users interact with search engines and access information online. But what does this mean for SEO? How can businesses adapt to this shifting digital landscape?

ai is reshaping online shopping—heres what it means for your business

AI is Reshaping Online Shopping—Here’s What It Means for Your Business

by

Reading Time: 2 minutesThe way people shop online is undergoing a massive transformation, and AI is at the center of it all. From personalized recommendations to AI-powered search, digital shoppers are interacting with technology in ways that were unimaginable just a few years ago. If you’re an eCommerce brand or retailer, now is the time to adapt—or risk being left behind.

the cost of doing nothing why ignoring seo is hurting your colleges enrollment

The Cost of Doing Nothing: Why Ignoring SEO is Hurting Your College’s Enrollment

by

Reading Time: 5 minutesIn an increasingly digital world, your college’s online presence can make or break its enrollment numbers. If prospective students can’t find your institution when they search for degree programs, scholarships, or campus life, they may never even consider applying. The truth is, search engine optimization (SEO) isn’t a luxury—it’s a necessity. Neglecting SEO has real financial and operational consequences for colleges, and the cost of inaction grows every year.In this article, we’ll explore the risks of ignoring SEO, why it should be a cornerstone of your enrollment marketing strategy, and how your college can take action now to improve visibility and attract more students. If you’re ready to elevate your institution’s digital presence, ScaledOn can help—learn more about our SEO services for colleges.

googles new core update is shaking up rankings—heres what you need to do now

Google’s New Core Update Is Shaking Up Rankings—Here’s What You Need to Do NOW! 🔥

by

Reading Time: 4 minutesHey there, fellow digital enthusiasts! 🌟 If you’ve noticed some turbulence in your website’s rankings recently, you’re not alone. Google has just rolled out its March 2025 Core Algorithm Update, causing quite a stir in the SEO community. Let’s dive into what this update entails, how it might affect your site, and, most importantly, how you can adapt to stay ahead of the curve.​

first party data the key to ecommerce growth in a cookieless future

First-Party Data: The Key to Ecommerce Growth in a Cookieless Future

by

Reading Time: 4 minutesThe marketing landscape is shifting, and for ecommerce brands, the writing is on the wall—third-party cookies are disappearing. Google’s phaseout of third-party cookies and increasing privacy regulations, such as GDPR and CCPA, are making it harder for marketers to track users and deliver targeted advertising.

googles product studio is here how it can boost your business

Google’s Product Studio is Here: How It Can Boost Your Business!

by

Reading Time: 4 minutesIf you’ve been struggling to make your product photos stand out online, Google just dropped a game-changing tool that you need to know about. Say hello to Product Studio—a new feature within Google Business Profiles that lets you edit and enhance your product images directly inside your listings.

insights into google ranking volatility in 2024

Insights into Google Ranking Volatility in 2024

by

Reading Time: 4 minutesIf you’ve been keeping an eye on your Google rankings this year, you’ve probably noticed things are a little… unpredictable. 🤯 In fact, SEO experts are reporting that Google ranking volatility has jumped by 26% in 2024, leaving businesses and marketers scratching their heads.

amazon drone delivery

Amazon Halts Drone Deliveries in Texas and Arizona: What It Means for Retailers

by

Reading Time: 3 minutesAmazon’s ambitious drone delivery program has hit a temporary pause in Texas and Arizona, raising questions about the future of automated last-mile logistics. While the company has assured that the program will resume soon, this shift highlights both the opportunities and challenges of integrating drones into retail logistics.

amazon do not list: words and phrases to avoid

Amazon Restricted Words: Terms and Phrases You Should Avoid In Your Product Listing

by

Reading Time: 7 minutesAn Amazon seller’s biggest fear is getting their account suspended.
And, the platform has some of the most stringent rules and regulations when it comes to sellers complying to standards.
As a seller, it’s difficult to know where to start.
Creating the ideal product listing requires work.
It’s not good enough to have impressive designs and detailed descriptions of your products, you also have to pay close attention to the use of certain keywords and phrases.

amazon prime day

Boost Your Sales for Amazon Prime Day With 4 Amazing Pricing Strategies

by

Reading Time: 7 minutesGear up for Amazon Prime Day! In this exclusive interview, Bogdan Licareti, our Head of Amazon Marketing, shares his insights on maximizing sales during this e-commerce gold rush. Whether you’re a seasoned Amazon pro or just starting out, this guide equips you with the winning strategies to dominate Prime Day and turn it into your biggest sales day of the year.