Since day one, Google Ads was a promising project, becoming a revolutionary advertising platform, introducing innovative ideas about delivering ads for the greatest customer experience. See how Google ads have evolved over the years and how Google accomplished the success they have today. Read More »
Are Duplicate Meta Descriptions Worth Fixing in 2020?
Fixing duplicate meta descriptions can greatly improve your SEO and bring value to your business. A good and unique meta description may increase your click-through rate and bring more traffic to your website. Read More »
Chrome to Name & Shame Slow-Loading Websites
New SEO Practices Will Emphasize Speed Plus Quality Content
Google recently announced a new badge, and it’s one brands and e-retailers will not want to earn. Revealed at the Chrome Dev Summit in San Francisco, this badge of shame will identify sluggish websites. Read More »
20 Hot Food Trends for 2020
From low-carb diets, to kombucha and less plastic in packages, the food and beverage industry is set to become even more interesting in 2020. We explored the most popular food industry trends that are emerging in the market. Read More »
The Voice Assistant’s Rising Popularity
Consumers are using voice assistant now more than ever
Consumers are using voice assistance to do more than set timers or reminders. They’re using it to manage life. Voice assistance is primarily about form rather than content. That’s why businesses can take advantage of this technology without worrying about creating all new content. Read More »
Gobble! Gobble!
Less than a week until we’re all in a tryptophan coma watching football with our pants unbuttoned. Yup, it’s almost Thanksgiving, and in the spirit of the holiday, we’re talking turkey! Read More »
Start Your Engines
Ford v. Ferrari is in theaters today. As a tribute to the seemingly lifelong rivalry between the two automakers (and the release of the new movie), it only made sense that we take advantage of this opportunity and compare the websites of these two iconic brands in this week’s installment of Website Wars. Move over Le Mans; you’re about to get lapped. Read More »
Keeping up with Kombucha
Kombucha: A fermented cold tea or magical elixir that can cure all that ails you? Either way, this week on Website Wars we’ve decided to take this trendy beverage to task by comparing the websites of three popular Kombucha brands: Gt’s Living Food, Kevita, and Health-Ade. Let’s see whose SCOBY is living its best life. Read More »
Faux Real
This week we compare the websites of three of the biggest plant-based burger companies on the market right now: Beyond Meat, Impossible Foods, and Lightlife to see whose grilling up the tastiest website in this weeks round of Website Wars. Read More »
Why do Technical SEO?
Your time as a marketer is limited. There is almost a limitless stream of advice on the next shiny tactic you should implement to help your brand get found in the sea of 6 Billion live web pages. I’m going to review our journey on Technical SEO and why it became a “must do item” for our clients. Read More »