Always be Testing

Google | 1 Min Read

A or B Testing

I ran my first Google Adwords campaign in the early 2000’s but I can definitely tell you I’m no Digital marketing guru. Why? Google/Facebook/Amazon make multiple algorithmic changes every day across data sets that are so vast they humble the mind and make much of my prior marketing experience irrelevant. Read More »

A rare Sea Change marketing opportunity…

SEO | 2 Mins Read

Voice Search

True Sea Change opportunities come rarely but I wanted to share a recent conversation I had with one of our client CEO’s. She was just back from an industry conference where a speaker had asked: “Was anyone optimizing for voice search?” She was the only person who tentatively raised her hand as her company is in the early goings of deploying programmatic pages. Read More »

Taming the Goliath

How to Win at Amazon in 2019 to Secure Your E-commerce Brand’s Future

Amazon | 3 Mins Read

Ecommerce Brands

Amazon is the fifth-largest digital company and the fastest growing. Winning at Amazon today will pay off big for retailers in the future. Learn more now… Read More »

What You Need to Know About Amazon Go

Amazon Go requires a buyer’s presence in the store as well as a connection to an app

Amazon | 2 Mins Read

Amazon Go

Is Amazon Go, the futuristic 1,800-square-foot grocery store that boasts no lines, just a quirky Seattle landmark? Or does it signal a coming seismic retail shift in the way people buy and sell in the 21st century? Read More »

Voice Search for Amazon

How Ecommerce Retailers Can Win Customers

Amazon | 2 Mins Read

Amazon Voice Search

The internet has entered the era of voice search. People who want to save their thumbs and cut the frustration of typing on a tiny keypad, can ask their digital assistant anything from the weather forecast to the price of a pair of sneakers. Read More »