Dynamic Pricing

E-commerce | 9 Mins Read

Dynamic Pricing

eCommerce is an incredibly competitive space. Market intelligence firm PipeCandy estimates that there are more than 1 million eCommerce players in North America alone.

According to an NPD study, 85 percent of consumers think price is the most important factor when making a purchase. Read More »


E-commerce | 10 Mins Read


Plenty of eCommerce technologies work. But that doesn’t mean that they’ll necessarily work for you. When you’re evaluating new eCommerce tech, you need to consider the same exact questions you’d ask yourself if you were thinking about investing in any other aspect of your business. Read More »

Toilet Paper Edition

Website Wars | 4 Mins Read

Toilet Paper, Halloween Edition

Website Wars is back! Just in time to celebrate the spookiest time of year, Halloween. Who are we kidding? It’s felt like Halloween since March; if 2020 were a character, it would be Jason Voorhees. Read More »

Why your Facebook Campaigns don’t pay out like they once did

Marketing | 7 Mins Read


I love talking to entrepreneurs and business owners. A question I get all the time is, “Why is Facebook not working as well for our Brand anymore”? Facebook is a… Read More »

Data Analysis and Dashboards with Google Data Studio

Google | 12 Mins Read

Data Analysis

Google Data Studio is a reporting tool that allows you to easily create reporting dashboards, customize them, and share them. The reports you create with Data Studio allow your audience to benefit from the underlying data in an appealing visual format. Read More »

Why Selling On Amazon?

Amazon | 1 Min Read

Amazon Selling

It would be a missed opportunity not to have your brand visible on the largest online retailer. Read why we encourage small businesses to start selling on Amazon. Read More »