Reporting Solutions

Google is moving to GA4. Are you ready?

GA4 Consulting 1

What’s working and what is not?

Whether you’re a small business owner or work for an enterprise-level company, Google Analytics’ data provides insight into what is working and what is not for your marketing efforts.

The majority of Google Analytics accounts are set up incorrectly. That’s lost marketing dollars for you each month. But things are about to get a little more complicated as Google moves to GA4.

Learn more about what this means for your data and what you can do to prepare for the transition.

Losing money

GA4 vs. Universal Analytics

Starting on July 1, 2023, Google will stop processing Universal data (GA3) into your reports. From that day forward, your Analytics reports will show zero data for Page Views, Sessions, Time on Site, and all of the other metrics you regularly check on your Universal Analytics reports.

But there is an even bigger issue for us marketers. All of your Google Ads data – remarketing audiences, similar-to audiences, and other signals based on Universal Analytics – will be gone!

Google Analytics 4 (GA4) is not just an update. It is an entirely different tool because it receives and processes the data differently. Therefore we will need to rethink how, when and where we capture data. 

“I already have GA4 in my Google Analytics account”

You may have seen that you already have GA4 within your Google Analytics account. However, connecting both properties is just the very beginning of the transition.

Google makes the move to GA4 look easy, almost as if it only takes a few clicks to set up. This might be the case for a simple website, but in order to truly set your brand up for success, you will have to go deeper.

Migrate 1

A Smooth Migration into GA4

We can help have a smooth migration into GA4 by ensuring your data is accurate through in-depth Google Analytics audits, a data design for your individual situation, data capture, and clear reporting.

Hit the easy button and chat with our team of experts who have helped hundreds of businesses like yours make data an asset instead of a liability.

Let us help you move to GA4 before you lose valuable data forever!

Although it may seem complicated at first, GA4 will come with many benefits for your business. Some of these benefits include:

Country-level privacy controls

So you can keep collecting valuable data whilst making sure you comply with the new, more complex privacy regulations. 

Forward-thinking perspective on cookies

Google Analytics 4 (GA4) is designed for both scale and privacy.

More power and flexibility

GA4 is a major upgrade from Universal Analytics. It’s more powerful, more flexible, and more complex.

What does it cost?

But first, is your business e-commerce or lead generation?

E-commerce GA4 Transition Pricing Packages

Good

$979

Link UA-GA4

User data collection acknowledgement

Setup data retention

Product links: Google Ads, Merchant Center, Search Console

Activate enhanced measurement events

Dual tagging enhanced ecommerce events

Migrate 3 existing goals

Migrate 3 custom dimensions

Migrate 3 custom metrics

Most Popular

Better

$1,879

Everything in the Good plan, plus:

Setup 5 property filters

Migrate +2 existing goals

Setup 3 new conversions

Setup 5 recommended events

Setup 3 custom events

Create 5 custom audiences

Migrate +2 custom dimensions

Migrate +2 custom metrics

Create 3 custom dimensions

Create 3 custom metrics

Attribution settings

Lookback window

Best

$2,979

Everything in the Better plan, plus:

Setup +5 property filters

Additional product links: BigQuery, Salesforce

Migrate +5 existing goals

Setup +2 new conversions

Setup +5 recommended events

Setup +2 custom events

Create +5 custom audiences

Migrate +5 custom dimensions

Migrate +5 custom metrics

Create +2 custom dimensions

Create +2 custom metrics

Lead Generation GA4 Transition Pricing Packages

Good

$799

Link UA – GA4

User data collection acknowledgement

Setup data retention

Product links: Google Ads, Search Console

Activate enhanced measurement events

Migrate 3 existing goals

Setup 1 new conversion

Migrate custom segments into custom audiences

Migrate custom dimensions

Migrate custom metrics

Most Popular

Better

$1,579

Everything in the Good plan, plus:

Setup property filters

Migrate +2 existing goals

Setup +2 new conversions

Setup 5 recommended events

Setup 3 custom events

Create 5 custom audiences

Create custom dimensions

Create custom metrics

Attribution settings

Lookback window

Best

$2,879

Everything in the Better plan, plus:

Additional product links: BigQuery, Salesforce

Migrate +5 existing goals

Setup +2 new conversions

Setup +5 recommended events

Setup +2 custom events

Create +5 custom audiences

Start your move to GA4!

Fill up the form to get a FREE checklist on how to migrate to GA4.