GA4 Migration Services

Google is moving to GA4. Are you ready?

GA4 will take over Universal Analytics in…

Years

Months

Days

Hrs

Mins

Secs

GA4 is NOT Universal Analytics

Whether you’re a small business owner or work for an enterprise-level company, Google Analytics’ data provides insight into what is working and what is not for your marketing efforts.

It’s heart-wrenching to witness how hundreds of Google Analytics accounts are faulty, wasting precious marketing dollars every month. And just when things couldn’t get any more complex, Google’s shift towards GA4 means more complexity.

Learn more about what this means for your data and what you can do to prepare for the transition.

Don’t lose your data. Move to GA4 today!

GA4 vs. Universal Analytics

Starting on July 1, 2023, Google will stop processing Universal data (GA3) into your reports. From that day forward, your Analytics reports will show zero data for Page Views, Sessions, Time on Site, and all of the other metrics you regularly check on your Universal Analytics reports.

But there is an even bigger issue for us marketers. All of your Google Ads data – remarketing audiences, similar-to audiences, and other signals based on Universal Analytics – will be gone!

Google Analytics 4 (GA4) is not just an update. It is an entirely different tool because it receives and processes the data differently. In GA4 it becomes imperative to reconsider how, when, and where data is collected. Do you market in one of the 8 states that have already passed NEW privacy laws?

Get Expert help on your move to GA4

“I already have GA4 in my Google Analytics account”

You may have seen that you already have GA4 within your Google Analytics account. However, connecting both properties is just step one of the transition.

Despite appearances, making the move to Google’s GA4 is not as simple as it seems. While it may be effortless for a basic site, setting your brand up for success requires a deeper understanding of what you want to measure.

A Smooth Migration into GA4

We can help have a smooth migration into GA4 by ensuring your data is decision grade through in-depth Google Analytics audits, a data design for your individual situation, data capture, and clear reporting.

Hit the easy button and chat with our team of experts who have helped hundreds of businesses like yours make data an asset.

Let us help you move to GA4 before you lose valuable data forever!

I want to START my easy move to GA4

Although it may seem complicated at first, GA4 will come with many benefits for your business. Some of these benefits include:

Country-level privacy controls

So you can keep collecting valuable data whilst making sure you comply with the new, more complex privacy regulations.

Forward-thinking perspective on cookies

Google Analytics 4 (GA4) is designed for both scale and privacy.

More power and flexibility

GA4 is a major upgrade from Universal Analytics. It’s more powerful, more flexible, and more complex.

What does it cost?

But first, is your business e-commerce or lead generation?

E-commerce pricing

Lead generation pricing

E-commerce GA4 Transition Pricing Packages

Good

$979

Link UA-GA4

User data collection acknowledgement

Setup data retention

Product links: Google Ads, Merchant Center, Search Console

Activate enhanced measurement events

Dual tagging enhanced ecommerce events

Migrate 3 existing goals

Migrate 3 custom dimensions

Migrate 3 custom metrics

Lead Generation GA4 Transition Pricing Packages

Good

$799

Link UA – GA4

User data collection acknowledgement

Setup data retention

Product links: Google Ads, Search Console

Activate enhanced measurement events

Migrate 3 existing goals

Setup 1 new conversion

Migrate custom segments into custom audiences

Migrate custom dimensions

Migrate custom metrics

GA4 Migration FAQ’s

What happens if I don’t migrate to GA4?

If you don’t migrate to GA4, you will no longer be able to collect new data in Universal Analytics after July 1, 2023. You will also be unable to create new reports or view historical reports after October 1, 2023.

What is the typical timeline to migrate to GA4?

The typical timeline to migrate to GA4 is 2-6 months. This timeline can vary depending on the size and complexity of your website or app. If you have a small website or app, you may be able to migrate in a few weeks. If you have a large website or app, you may need several months to migrate.

Here are factors that can affect the timeline for migrating to GA4:

The size and complexity of your website or app (CMS, LMS, Salesforce, # of Landing pages, # of domains, etc)
The amount of historical data and locations you have in Universal Analytics
The level of support you have from your development team or vendors
The amount of time you have available to devote to the migration

What are disadvantages of GA4?

It is still under development. GA4 is a new product and it is still under development. This means that will be bugs and issue that need attention.
It is not as user-friendly as Universal Analytics. GA4 has a different user interface and data than Universal Analytics. This can make it difficult for some users to learn how to use the new product.
It does not have all of the features of Universal Analytics. GA4 does not have all of the features of Universal Analytics. This means that you may not be able to track all of the data that you were able to track in Universal Analytics.
It is not compatible with all of the integrations that Universal Analytics is compatible with. GA4 is not compatible with all of the integrations that Universal Analytics is compatible with. This means that you may not be able to use all of the tools and services that you were using with Universal Analytics.

What are the advantages of moving to GA4?

Cross-platform tracking: GA4 can track users across multiple devices and platforms, giving you a more complete view of their behavior.
Enhanced privacy features: GA4 offers enhanced privacy features that help you protect user data and delete it.
Improved reporting: GA4 offers improved reporting that makes it easier to understand your data and track your progress.
AI-powered insights: GA4 uses AI to provide you with insights that can help you improve your website traffic and marketing campaigns.

How does GA4 migration impact the existing data? Will historical data be preserved or should marketers take any steps to ensure data continuity?

When migrating to GA4, historical data from Universal Analytics will not be automatically transferred to GA4. Marketers should take steps to ensure data continuity by exporting their historical data from Universal Analytics and importing it into GA4.

There are a few things to keep in mind when exporting historical data from Universal Analytics:

The data will be exported in a CSV file.
The file will be large, so it is important to have a way to store it.
The file will contain all of the data from your Universal Analytics property, so it is important to only export the data that you need.

How does GA4 do attribution modeling and how can marketers leverage this for better ad performance analysis?

Google Analytics 4 (GA4) improves upon attribution modeling in a number of ways. First, GA4 uses machine learning to create more accurate attribution models. This is because machine learning can take into account a wider range of factors, such as the user’s journey across multiple devices and platforms, to determine which marketing channels are most effective.

Second, GA4 offers a wider range of attribution models to choose from. This allows marketers to select the model that best suits their needs. For example, some marketers may prefer a model that gives more weight to the last click, while others may prefer a model that gives more weight to the first click. None of these are perfect but can help you understand what media started a conversion vs. supported it.