SEO Basics Checklist
The foundations of search visibility, in plain terms.
If your website isn’t bringing in customers from Google, a new tactic may not be the fix. Search keeps adding new features, AI-generated answers among them, and Google says the same foundations still apply: it has to be able to find, access and understand your pages before they can appear at all.
This checklist covers those foundations. It starts with whether Google can reach your pages, then covers what’s on them, how the site works for visitors, what other sites say about you, and how you measure it. Each check says what to look at, and where a fix needs your web developer.
What the Checklist Covers
- Whether Google can find, read and index the pages you want found
- Whether each page matches what your customers actually search for
- Whether the site works for the person on it, on a phone first
- Whether other sites vouch for you, and how to earn that honestly
- Whether you can see which pages bring calls, forms and sales
Start with the pages closest to a sale: your main service or product pages, your location pages and your contact page.
Check Your Site Yourself
Download the checklist, work through it starting with your most important pages, and send anything that needs a developer to the person who looks after your site.
Download the Free ChecklistRedesigning or moving platforms soon? Read what to watch for SEO before you relaunch. Ready to go deeper on the technical side? The technical audit checklist picks up where this one stops, and the local SEO audit checklist covers your map listing, location by location.
Rather have us look at your site for you? See What’s Holding Your Marketing Back. We look at your search data before any conversation about working together. Or see how our SEO services work.