When you have a question for the internet, you most likely turn to the now-infamous Google search engine, to get the best answers. The websites that appear at the top of your search are the ones you are most likely to peruse, not only because it’s quicker but also because these pages are usually the most relevant to your search.
SEO, or search engine optimization, involves determining the best ways to use this to your advantage and increase traffic to a given website. How long it takes to implement these changes, however, depends on a number of domain factors.
The contents of a web page, often referred to as on-page SEO, influence the amount of website traffic. Strong content garners more attention, and unique content sets your page apart from similar ones. A user-friendly page that is easy to navigate, scan, and digest will also have a greater chance of appearing at the top of a search.
One page is not the only determining factor in SEO success. The website itself needs to be in good working order, with quick load times, easy-to-read fonts, and the proper use of images, clips, and other visuals. You can check your website’s loading speed online easily, for both mobile and desktop devices.
Google indexing is the process Google uses to peruse pages when they hit the web to determine their order in search engines. Google uses a scraper to check each page’s content, organization, and usability, then stores this information in its search engine “index.”
Backlinks, or meaningful links to external pages and sites, are the key to mastering Google indexing. When your page has multiple links to reputable sources, Google sees your page as more official and authoritative. It signifies that you’ve done your research, so you can be trusted to provide quality information.
There are multiple ways to ensure a user-friendly experience, but when it comes to SEO, the best way to do this is through skillful phrasing and keyword usage. Using common search words like “best” or phrases that begin with “how to” makes a direct match more likely, moving your page up the Google search index ladder.
How often or to what extent users interact with your page is equally important. If, for example, your site gets many clicks but most users hit “back” before the page finishes loading, it hurts the site’s chances of appearing as a top choice.
It takes time to implement these changes, but Google’s scraper works hard every day to ensure that the search engine offers the best website options for every search. Knowing more about the processes and skills used to increase website traffic is the first step toward implementing better search engine optimization for your page, site, and company, and ensuring that you don’t fly under the scraper’s radar. Building a brand and increasing your revenue, thus, is easier than ever once you’ve mastered the basics of SEO content and marketing.