Launch E-commerce Sales of Health & Beauty Product.
Our client wanted to start selling a health & beauty skincare item directly to consumers. Skincare products are a high consideration purchase. Campaigns had to be targeted to the client’s core demographic – teenage fans of a well known music celebrity.
The client wanted to increase conversions for their target demographic, while testing new potential buyers in the market. Ultimately, the client is looking for continuity buyers in addition to one-time gift givers. Some of the means to execute the strategy included:
- Target celebrity and pop culture fan demographic
- Draft off other skincare product lines
- Use celebrity endorsement to increase awareness
- Targeted display ads
- Offer testing
- Free shipping
- Free gifts
- Seasonal creatives testing
- Valentine’s Day
- Promotional/social testing
- Target traffic from product founder’s appearance on Good Morning America
- Test new PPC strategies based on founder’s social media calendar
- Rotating messages to increase sense of urgency
A 73% increase in sales for the same ad budget.