Free marketing resources
Free Marketing Resources You Can Put to Work Today
Checklists, templates, guides and an Amazon fee calculator, grouped by the job you need done: Amazon, SEO, AI search, paid ads, tracking and content planning.
Rather have us look at your numbers? We run the analysis before any conversation about working together.
See What’s Holding Your Marketing BackAmazon3
Fees, listings and the dates that move Amazon sales.
Amazon Promotion Fee Calculator
Estimate what coupons, Prime Exclusive Deals and other promotions will cost you before you run them.
Open the toolToolAmazon Listing Optimizer GPT
Draft listing copy built to rank and convert, in minutes instead of hours.
Open the toolGuideImportant Dates Amazon Sellers Can’t Miss
Prime Day, Black Friday and the other dates to plan inventory and ads around.
Read the guideSEO9
The checks that decide whether Google can find, trust and rank your site.
SEO Basics Checklist
The on-page, off-page and technical essentials every site needs.
Open the checklistChecklistTechnical SEO Audit Checklist
Crawlability, speed and site health, step by step.
Open the checklistChecklistCore Web Vitals Checklist
Test and fix the speed and stability issues Google measures.
Open the checklistChecklistLocal SEO Audit Checklist
Audit one location: Google Business Profile, listings, reviews and tracking.
Open the checklistChecklistVideo and YouTube SEO Checklist
Get your videos found, watched and ranked on YouTube.
Open the checklistGuideSchema Markup Guide
Mark up your pages in the language Google and AI tools read to decide who to trust.
Read the guideGuideGoogle Ranking Factors Explained
What drives rankings, and what is optional.
Read the guideGuideSEO Quick Wins
Ten-minute fixes you can ship today.
Read the guideGuideSEO for Redesigns
What to check before you relaunch so you keep your rankings.
Read the guideAI search7
Get your business named when customers ask ChatGPT, Google AI Overviews and other AI tools.
AI Visibility Checklist
Get found across Google AI Overviews, ChatGPT and other AI search tools.
Open the checklistGuideAI Search Strategy Guide
How to show up in Google AI Overviews and AI answer tools.
Read the guideGuideFeatured Snippets Guide
Win the answer box at the top of Google and stay visible in AI search.
Read the guideChecklistAI SEO Opportunity Checklist: Ecommerce
Ten signs your store is ready to publish more content with AI help.
Open the checklistChecklistAI Content QA Checklist
Humanize, fact-check and optimize AI-written content before it goes live.
Open the checklistGuideSEO and AI Tools Stack Guide
Pick the tools that cut hours without cutting quality.
Read the guideGuideHow to Rank in ChatGPT: Higher Ed
Get your programs named when prospective students ask ChatGPT.
Read the guideNot sure which of these to start with?
In an Opportunity Review, we look at your Amazon, paid ads and SEO, including AI visibility, and tell you what’s worth fixing first.
You keep the findings whether or not we work together.
Paid ads2
Keep control of your ad accounts and stop Google’s automation from wasting budget.
Tracking and ecommerce4
Numbers you can trust, stores that convert and customers who come back.
Conversion Tracking Checklist
Make sure the numbers behind your marketing decisions are right.
Open the checklistChecklistShopify Optimization Checklist
Speed, conversions and long-term growth for your Shopify store.
Open the checklistChecklistProduct Page Optimization Checklist
Build product pages that rank and sell.
Open the checklistGuideCustomer Loyalty Flywheel
Turn one-time buyers into repeat customers.
Read the guideContent templates5
Fill-in templates for planning, writing and checking your pages.
Keyword Mapping Sheet
Match every page to the search it should win.
Open the templateTemplateContent Brief Template
Briefs that match what searchers want with what already ranks.
Open the templateTemplateInternal Linking Template
Plan the links that lift rankings from inside your own site.
Open the templateTemplateOn-Page Optimization Template
Track, audit and improve every page.
Open the templateTemplateE-E-A-T Content Audit Template
Check whether your content shows the experience and trust Google looks for.
Open the templateWant us to look at your numbers instead?
We run the analysis before any conversation about working together. If we can see what’s holding you back, we’ll show you. If we can’t, we’ll say so.
See What’s Holding Your Marketing BackNo cost. No long-term contracts. You keep the findings.