14.5% sales increase for Fashion Brand at Walmart

Objective

Sales growth for new Women’s Fashion items at Walmart.

Insights

Our client was selling a celebrity endorsed women’s fashion item direct to consumers. When expanding into Walmart stores, they wanted to support their retail efforts with national digital retail campaigns to boost in-store sales.

Strategy

Fashion is a high consideration item so we ensured the right impression frequency by using geo targeted mobile advertising, combined with segmented display remarketing, to drive retail velocity at Walmart. By targeting drive-time radii around each Walmart store carrying their products, ScaledOn was able to optimize a geographic-based digital campaign, engaging with customers and growing sales at the moment of purchase decision.

Results

A 14.5% increase in in-store sales with digital campaigns over the control group that had no digital support.

6155ba7b618e14f71a7f9d76 Evolution of Walmart POS Sales