Objective
Sales growth for new Women’s Fashion items at Walmart.
Insights
Our client was selling a celebrity-endorsed women’s fashion item direct to consumers. When expanding into Walmart stores, they wanted to support their retail efforts with national digital retail campaigns to boost in-store sales.
Strategy
Fashion is a high-consideration item so we ensured the right impression frequency by using geo-targeted mobile advertising, combined with segmented display remarketing, to drive retail velocity at Walmart. By targeting drive-time radii around each Walmart store carrying their products, ScaledOn was able to optimize a geographic-based digital campaign, engaging with customers and growing sales at the moment of purchase decision.
Results
A 14.5% increase in in-store sales with digital campaigns over the control group that had no digital support.
