The Client 💊
Our client is a clean supplement brand focused on quick-dissolving oral strips for natural wellness. With products ranging from B12 and melatonin to immune-boosting and digestive support formulas, they target health-conscious professionals, parents, and wellness seekers looking for effective, convenient solutions.
The Challenge 🤔
Despite having a modern e-commerce store and quality products, the Client struggled with low organic visibility and limited search traffic. They needed to:
- Increase qualified organic traffic
- Improve visibility for branded and non-branded keywords
- Convert traffic into engaged sessions and revenue
ScaledOn’s Strategy 🧠
ScaledOn deployed a tailored SEO strategy focused on:
- Building an editorial calendar aligned with buyer personas and seasonal search demand
- Creating long-form, keyword-optimized blog content with high semantic relevance
- Optimizing product and collection pages for supplement-specific terms
- Enhancing technical SEO with internal linking, structured data, and crawl path improvements
The Key Results 🙌
📈 Engagement Growth
From an engagement perspective, our Client saw a meaningful uptick in user behavior metrics, including:
- 44% increase in total page views
- 19.1% increase in user engagement events
- 71.5% growth in product views
This indicates that SEO-driven traffic wasn’t just higher—it was significantly more qualified.
💰 Monetization Impact from Organic Traffic
Organic growth also translated into improved monetization performance:
- Organic-assisted conversions helped lift total revenue to $4.4K (+56.6% YoY)
- Total purchasers grew 48.7%, with a 47.4% increase in first-time buyers
Conclusion
By investing in persona-driven content, on-page optimization, and search intent alignment, the Wellness Brand significantly grew its organic presence and ecommerce performance in under six months.
ScaledOn’s SEO approach didn’t just boost rankings—it brought real revenue results.