Labor Day Sale Campaign Drives $72.9K in Sales and 24% Growth in Marketing Revenue

Reading Time: 2 minutes

The Challenge 🤔

A national e-commerce brand wanted to maximize revenue from their Labor Day promotion. With rising competition during seasonal sales, the challenge was clear: increase sales volume without sacrificing efficiency, and leverage all channels – paid search, paid social, and email – in a way that worked together to capture both deal-seekers and loyal returning customers

ScaledOn’s Strategy and Execution 🧠

We built a full-funnel strategy designed to meet buyers wherever they were in their journey:

• Ad Extensions That Seal the Deal: Sitelinks, callouts, and promo extensions highlighted the discount front and center, making it effortless for shoppers to act fast.
• Paid Ads that Capture Intent: Focused on Performance Max and Search campaigns, structured around branded, discount, and product-specific queries to capture both loyal customers and high-intent new buyers.
• Social Campaigns that Inspire Action: Designed prospecting, retargeting, and product-specific campaigns with urgency-driven creatives. Multiple ad versions were tested to identify which resonated best during the sale window.
• Email That Converts: A 4-part email series announced the sale, reignited interest mid-promotion, and closed strong with urgency-driven reminders. Each email leveraged urgency (“% off” + “last chance”) and targeted engaged segments.

The Key Results 🙌

The two-week campaign exceeded expectations across efficiency and scale:

• Creative extensions pulled their weight, with discount callouts and promo extensions driving conversion rates well above average.
• Sales hit $72,900 during the two-week promotion, a 15% lift compared to the prior period. Even more importantly, marketing-driven sales grew by 24%, showing that the strategy worked.
• Google ads became the star performer, driving the most conversions with a return of over 7X on ad spend. The campaigns proved that being visible at the exact moment buyers are searching makes all the difference.
• Social ads delivered nearly 370 purchases, with one creative set standing out by combining product specificity with a high-value return.
• Email marketing quietly shined, delivering the highest conversion rates across channels. The final “last chance” email had nearly 80% open rates, reminding us that urgency is one of the most powerful motivators.

Key Takeaways 💡

• Meeting buyers where they are: From intent-driven searchers to loyal email subscribers. Consistent messaging and several touchpoint availability brought users down the funnel.
• Search + Email Synergy: Paid search brought in scale, while email delivered the highest efficiency, proving the power of combining acquisition and lifecycle marketing.
• Clarity Wins: Explicitly stating the discount amount (“15% off”) consistently outperformed generic creative across both ads and email.
• Urgency Converts: Mid-sale reminders and final call emails showed the strongest engagement, particularly with late-stage buyers.
• Early Testing Pays Off: Ad creative tested and optimized before the sale window was more efficient to scale, especially on social.
  

By combining precision in search, inspiration in social, and urgency in email, this holiday weekend campaign turned attention into action – and browsers into buyers. The result? More sales, stronger efficiency, and a strategy the client can confidently build on for the BFCM season.