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How Bing Ads Turned a Modest Budget Into 69% More Revenue and 78% More Appointments

Reading Time: 2 minutesBy restructuring campaigns and tightening spend, Bing Ads transformed from an underperforming channel into a major growth driver. In just four months, impressions grew +66%, revenue jumped +69%, and appointments surged +78%. The result: a leaner, more efficient funnel proving that smart diversification beyond Google delivers real business impact.

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From Zero to ~8% Revenue Contribution: Early Email Wins for a Landscape Supply Retailer

Reading Time: 3 minutesIn just 30 days, a regional landscape supply retailer proved email could be a high-ROI channel. With seasonal promos, abandoned cart flows, and strong deliverability practices, email contributed ~8% of total revenue and helped double overall sales (+101%) compared to the prior month — outperforming or matching both global and Australia-specific benchmarks.