Homeowner searching online while unwanted search results drop into a wastebasket and the right result leads to a roofing contractor

How a Roofing Contractor Got 86% More Leads From Google While Spending Less

Reading Time: 3 minutesA regional roofing replacement contractor was paying $345.63 per lead on Google Ads, much of it on searches that would never become a roof replacement. We repaired the tracking, rebuilt the landing page and cut the wasted searches. In 30 days leads rose 85.7% and cost per lead fell 67.7%, on a lower budget.

Homeowner shaking hands with a home improvement consultant while ad leads narrow through a funnel into sales

How a Windows and Doors Company Turned Cheap Leads Into Real Sales on Google Ads

Reading Time: 3 minutesA high-ticket windows, doors and exteriors company was getting cheap leads from Google Performance Max that never turned into appointments. We fed its appointments, closed deals and deal values back into Google Ads and rebuilt the campaigns around them. Leads cost more than in the first test, and return on ad spend rose from 1.05x to 3.08x.

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How Bing Ads Turned a Modest Budget Into 69% More Revenue and 78% More Appointments

Reading Time: 2 minutesBy restructuring campaigns and tightening spend, Bing Ads transformed from an underperforming channel into a major growth driver. In just four months, impressions grew +66%, revenue jumped +69%, and appointments surged +78%. The result: a leaner, more efficient funnel proving that smart diversification beyond Google delivers real business impact.

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SEO Case Study: How Organic SEO Brought 42K+ New Visitors

Reading Time: 2 minutesA New Hampshire vacation rentals company achieved 42K+ new organic visitors and a 38.6% YoY growth in traffic through strategic SEO improvements. By optimizing property pages and local vacation content, they saw a +45.9% rise in engagement, +207% increase in product views, and +16.5% lift in checkout visits — proving that organic SEO can drive both high-value traffic and real bookings.

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From Zero to ~8% Revenue Contribution: Early Email Wins for a Landscape Supply Retailer

Reading Time: 3 minutesIn just 30 days, a regional landscape supply retailer proved email could be a high-ROI channel. With seasonal promos, abandoned cart flows, and strong deliverability practices, email contributed ~8% of total revenue and helped double overall sales (+101%) compared to the prior month — outperforming or matching both global and Australia-specific benchmarks.