Case Studies

New Site & Amazon Sales Fuel 328% Growth For Gourmet Chocolate Company

Objective

Increase Ecommerce Sales for Gourmet Chocolate company.

Insights

Americans are sweet on chocolate. So much so that U.S. chocolate confectionery sales grew 22% between 2017 and 2022. Taking this trend into account our Client decided to launch his chocolate shop online serving the baking chocolate & confectionery segment. By implementing a Shopify site and Amazon Storefront, the client added $101,801 in sales in 8 months.

US Revenue in the Chocolate Confectionery segment

chocolate market revenue

How we grew online sales

  • Creating a Beautiful Shopify eCommerce website
  • Running Google Ads campaigns (Brand & Non-Brand Search, Shopping, Remarketing & Display Campaigns)
  • Facebook Purchase intent Campaigns
  • Email follow-up and reorder campaigns
  • Amazon Storefront and Amazon Advertising campaigns
  • Drafted top-selling products in the Gourmet Chocolate field
  • Reviewed the margins identifying the most profitable products to sell
  • Identified top search terms on both Google and Amazon and build the website
  • Made delicious Photography for product listings
  • Ran Advertising campaigns on all the platforms with a focus on ROI.
  • A/B tested on product titles, descriptions, images, and prices, to drive conversion.

Results

A 328% increase in eCommerce Sales for 8 months since launch.

results