Case Studies

Luxury Pet Product Ramps Up Holiday Ecommerce Sales By 94%

Objective

Increase Ecommerce for luxury pet products.

Insights

Most pet furniture is far from fashionable, the Client makes modern pet furniture that pets love and also looks great. But designing and making beautiful pet furniture comes at a price, putting the client into the rapidly-growing luxury category which takes focused and dedicated digital marketing to drive a $115+ product sale.

Strategy

For the Clients’ Holiday campaign, ScaledOn adopted a luxury strategy. Luxury goods have a longer purchase consideration period and require multiple touchpoints before people are ready to buy. ScaledOn’s AdWords strategy for the client included:

  • Brand
  • Category (Non-Brand)
  • Remarketing
  • Google Shopping
  • Remarketing with Google Shopping

Results

A 94% increase in Ecommerce Sales.

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