Objective
Increase Ecommerce for luxury pet products.
Insights
Most pet furniture is far from fashionable, the Client makes modern pet furniture that pets love and also looks great. But designing and making beautiful pet furniture comes at a price, putting the client into the rapidly-growing luxury category which takes focused and dedicated digital marketing to drive a $115+ product sale.
Strategy
For the Clients’ Holiday campaign, ScaledOn adopted a luxury strategy. Luxury goods have a longer purchase consideration period and require multiple touchpoints before people are ready to buy. ScaledOn’s AdWords strategy for the client included:
- Brand
- Category (Non-Brand)
- Remarketing
- Google Shopping
- Remarketing with Google Shopping
Results
A 94% increase in Ecommerce Sales.
