Our client wanted to start selling a health & beauty skincare item directly to consumers. Skincare products are a high consideration purchase. Campaigns had to be targeted to the client’s core demographic – teenage fans of a well known music celebrity.
The client already had an Amazon store when we started working with them. See how we took on the challenge of lowering the ACoS and increasing sales.
Our client’s e-commerce website was performing well, but their growth was slower than expected. We saw this as a huge opportunity for our client to create an Amazon storefront and attract new customers on a different platform.
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