A case study based on a consumer product that went from a test on Walmart.com to being in all US stores. Showing positive results on Walmart.com, this study serves as a guidepost for digital campaigns for clients wishing to get into Walmart retail stores.
The client launched a new store location during the COVID-19 pandemic. However, due to stay-at-home orders, the client had a unique challenge to build awareness around a new store in their customers’ neighborhood.
The client had a dated existing Amazon store, but devoted customers often used the client’s website contact form to order products. The main goal was to drive sales through the client’s Amazon store. See how we accomplished this.