Objective
Ensure the Success of new Pet Product roll-out at Target.
Insights
Our client was selling a new pet item direct to consumers at Target. When expanding into Target stores, they wanted to support their national TV efforts with geolocated digital campaigns to boost in-store sales.
Strategy
Geolocated display advertising, especially when combined with Nielsen GRPs and segmented remarketing, is a proven driver of retail velocity at more efficient CPMs. By targeting drive-time radii around Target stores carrying their products, ScaledOn was able to optimize a geographic-based digital campaign, engaging with customers at the moment of purchase.
Results
A 101% increase in in-store sales over the group of control stores.
