In-store Retail Doubles Sales for Pet Product at Target

Objective

Ensure Success of new Pet Product roll out at Target.

Insights

Our client was selling a new pet item direct to consumers at Target. When expanding into Target stores, they wanted to support their national TV efforts with geolocated digital campaigns to boost in-store sales.

Strategy

Geolocated display advertising, especially when combined with Nielsen GRP’s and segmented remarketing, is a proven driver of retail velocity at more efficient CPM’s. By targeting drive-time radii around Target stores carrying their products, ScaledOn was able to optimize a geographic-based digital campaign, engaging with customers at the moment of purchase.

Results

A 101% increase in in-store sales over the group of control stores.

6155bcb11ca80a531cf061bd Drive to retail for pet product