Homeowner searching online while unwanted search results drop into a wastebasket and the right result leads to a roofing contractor

How a Roofing Contractor Got 86% More Leads From Google While Spending Less

Reading Time: 3 minutesA regional roofing replacement contractor was paying $345.63 per lead on Google Ads, much of it on searches that would never become a roof replacement. We repaired the tracking, rebuilt the landing page and cut the wasted searches. In 30 days leads rose 85.7% and cost per lead fell 67.7%, on a lower budget.

Homeowner shaking hands with a home improvement consultant while ad leads narrow through a funnel into sales

How a Windows and Doors Company Turned Cheap Leads Into Real Sales on Google Ads

Reading Time: 3 minutesA high-ticket windows, doors and exteriors company was getting cheap leads from Google Performance Max that never turned into appointments. We fed its appointments, closed deals and deal values back into Google Ads and rebuilt the campaigns around them. Leads cost more than in the first test, and return on ad spend rose from 1.05x to 3.08x.

how a new hampshire power equipment dealers guides became the answer in chatgpt

How a New Hampshire Power Equipment Dealer’s Guides Became the Answer in ChatGPT

Reading Time: 3 minutesFor a local New Hampshire power equipment dealer, expert content built for organic search is now showing up where buyers increasingly start: AI answers. ScaledOn created practical equipment guides that rank in Google and are cited by ChatGPT across seven high-intent buyer questions, spanning four guides and roughly 449 monthly AI searches. The result is a local dealer appearing beside national brands and manufacturer sites at the exact moment customers are deciding whether to repair, replace, or buy.

bing cover

How Bing Ads Turned a Modest Budget Into 69% More Revenue and 78% More Appointments

Reading Time: 2 minutesBy restructuring campaigns and tightening spend, Bing Ads transformed from an underperforming channel into a major growth driver. In just four months, impressions grew +66%, revenue jumped +69%, and appointments surged +78%. The result: a leaner, more efficient funnel proving that smart diversification beyond Google delivers real business impact.

coastal landscapes

From Zero to ~8% Revenue Contribution: Early Email Wins for a Landscape Supply Retailer

Reading Time: 3 minutesIn just 30 days, a regional landscape supply retailer proved email could be a high-ROI channel. With seasonal promos, abandoned cart flows, and strong deliverability practices, email contributed ~8% of total revenue and helped double overall sales (+101%) compared to the prior month — outperforming or matching both global and Australia-specific benchmarks.