🚀 Didn’t Get the Prime Day Results You Wanted?
You Still Have a Chance This Holiday Season
If your Prime Big Deal Days didn’t deliver the growth you hoped for, don’t worry — Black Friday and Cyber Monday are right around the corner. These events consistently drive some of the biggest sales surges of the year, and smart advertisers are already preparing to capture that wave.
At ScaledOn, we saw clients achieve up to 85% Year-over-Year growth during this Fall Prime Event.
Seller A
Grew 85% YoY even with inventory challenges — they couldn’t send FBA stock for all SKUs. Imagine the growth potential with 100% FBA in-stock coverage.
Seller B
Saw a 56% YoY increase, plus a 45% lift in daily sales versus their 30-day average.
🔑 High-Velocity Event (HVE) Takeaways
Straight from Amazon Ads
Advertisers combining Sponsored Products and Sponsored Brands during Prime Big Deal Days saw:
Prime Day
Prime Big Deal Days
Black Friday & Cyber Monday
Average ROAS
ROAS averaged 4.05x for advertisers running multi-format campaigns (Sponsored Products, Brands & Display).
🧭 3-Phase Strategy for Holiday Success
1️⃣ Lead-Up (2–4 weeks before)
- ✓ Launch Sponsored Products for top and deal ASINs
- ✓ Drive engagement via Sponsored Brands & Video
- ✓ Build a Brand Store page for all deals
- ✓ Optimize product detail pages & A+ content
2️⃣ Event Week
- ✓ Monitor budgets every 1–2 hours
- ✓ Increase bids on top-performing keywords
- ✓ Target competitor product pages
- ✓ Distribute budgets smartly:
Morning: 40% Afternoon: 30% Evening: 20% Overnight: 10%
3️⃣ Lead-Out (7–21 days after)
- ✓ Retarget browsers and cart abandoners
- ✓ Leverage Sponsored Display + Coupons
- ✓ Track new-to-brand metrics
- ✓ Cross-sell to existing buyers