Introduction
This case study highlights how a regional power equipment retailer leveraged SEO to expand its visibility, attract new customers, and drive conversions for its power equipment business. By optimizing for both product and seasonal keywords, the company achieved remarkable growth in organic traffic, user engagement, and customer retention.
1. Organic Acquisition Growth
We implemented a series of improvements in May 2025 to build a stronger and more balanced funnel:
- Organic Search was a top-performing channel, generating 12K new users (+251% YoY).
- Total sessions from Organic Search reached 17K (+254% YoY), making it the largest contributor among non-paid channels.
- This growth significantly outpaced Paid Search (+91% YoY) and Referral (+169% YoY), highlighting SEO as the most cost-effective driver of new customers.
2. Increased Organic Engagement
- Organic users displayed stronger engagement:
- 93K page views (+91% YoY)
- 273K event interactions (+60% YoY)
- 72K user engagement events (+124% YoY)
- The average engagement time per active user increased +119%, rising to 2 minutes per session.
- Key on-site actions tied to organic visitors included 3.6K “Schedule a Pick-Up” events (+79% YoY), demonstrating real business impact.
3. High-Value Organic Landing Pages
Optimized content and product-focused landing pages drove meaningful organic traffic:
- Clearance Sale page: 19K views (+318% YoY)
- Snowblower content (Top 9 Models): 5.7K views (+566% YoY)
- Snow Blowers category page: 3.4K views (+1,524% YoY)
- Service page: 3K views (+300% YoY)
This proves that targeted SEO around seasonal content and service offerings directly captured customer demand at the right time.
4. Customer Retention Impact
- The retailer gained 33K new users (+77% YoY) while also growing returning users to 4.5K (+92% YoY).
- The combination of new traffic and repeat visits indicates that SEO not only boosted visibility but also built brand loyalty and repeat engagement.
🎯 Key Takeaway
Strategic SEO optimizations around product categories, seasonal equipment, and service-related queries delivered measurable growth for the power equipment retailer:
- 12K new organic users (+251% YoY)
- 17K organic sessions (+254% YoY)
- +119% engagement time per user
- Clearance & seasonal product pages up triple digits
- 92% increase in returning users
This case demonstrates that SEO can fuel both short-term sales (seasonal surges) and long-term brand growth, positioning the retailer as a trusted destination for power equipment.