Case Studies

From Local Searches to Loyal Shoppers: 136K New Organic Users in One Year

by
liquor
Reading Time: 2 minutes

Introduction

This case study showcases how a Texas liquor store chain leveraged SEO to dramatically increase organic visibility, attract more customers, and drive conversions across multiple store locations. By optimizing for branded, local, and product-driven queries, the company achieved significant year-over-year gains in organic search performance.

1. Organic Acquisition Growth

  • The chain saw 136K new users from Organic Search, representing a +19.9% increase YoY.
  • Organic Search emerged as the second-largest acquisition channel, only behind Direct traffic, showing its role in expanding brand discovery.
  • Overall organic impressions climbed to 7.4M (+142.6% YoY), with clicks doubling to 78K (+106.6% YoY).

2. Improved Organic Visibility in Search

  • Branded searches surged significantly (+200–250% YoY).
  • Local intent searches like “liquor store near me” rose +243% YoY, showing that SEO optimizations helped capture high-converting local traffic.
  • Product-driven searches (e.g., “tequila shots” +113%, “shots with tequila” +488%) confirm strong visibility growth for transactional, high-demand terms.

3. Engagement Growth Driven by SEO

  • Total page views hit 7.3M (+622% YoY), with organic-friendly content like blogs and product pages driving the surge.
  • Event interactions exploded to 18M (+500% YoY), including:
    • 2M+ “view item” events (+1,900% YoY)
    • 784K scroll events (+1,089% YoY)
  • The average engagement time per active user increased +53.5% to 1m 50s, showing organic visitors are staying longer and exploring more content.

4. High-Value Organic Landing Pages

Optimized content and store/location pages fueled growth:

  • Blog posts performed exceptionally:
    • Whiskey Nutrition Guide – 1.7M organic entrances (+150% YoY)
    • Liquor Nutrition Facts – 1.2M organic entrances (+1,013% YoY)
    • Best Tequila Guide – 696K entrances (+197% YoY)
  • Local store pages also surged:
    • Houston Store Page – 827K entrances (+153% YoY)
    • Other location pages showed similar strong organic lift.

5. Customer Retention Impact

  • SEO delivered not only awareness but also loyalty:
    • 1.3M new users (+476% YoY) and 33K returning users (+12.3% YoY).
  • This increase in repeat visitors signals stronger trust in the brand as an authoritative local resource for liquor products.

🎯 Key Takeaway

Strategic SEO investments in branded, local, and product-focused optimizations translated into measurable results:

  • 136K organic new users (+20% YoY)
  • 7.4M organic impressions (+143% YoY)
  • 78K organic clicks (+107% YoY)
  • +622% page views & +500% engagement events
  • Dramatic landing page performance (blogs & local store pages up triple digits)
  • Higher customer loyalty (returning users +12%)

This case demonstrates that SEO can fuel both top-of-funnel discovery and bottom-funnel conversions for retail chains, driving sustainable growth across multiple locations.